NEW YORK, April 11, 2024–(BUSINESS WIRE)–Borghese, a leading prestige beauty brand, is thrilled to announce the appointment of Christina Citrola as its new Vice President of Sales, Marketing, and E-Commerce. Christina brings a wealth of experience in driving omni-channel growth and building brand equity for luxury beauty brands.
“We are thrilled to welcome Christina to the Borghese family,” said Dawn Hilarczyk, Chief Operating Officer of Borghese Group. “Her extensive experience in the prestige beauty industry, combined with her passion for storytelling and building authentic connections with consumers, makes her an invaluable asset to our team. We are confident that Christina will play a key role in driving brand awareness and market share for Borghese Roma.”
Throughout her career, Christina has held leadership positions at prestigious beauty brands including La Mer | The Esté Lauder Companies, and Fresh | LVMH Beauty. Most recently, Christina served as Vice President of Brand Marketing for Stila Cosmetics where she led the successful relaunch of social media, go-to-market strategy, and consumer engagement.
“I am excited to join Borghese at such a pivotal time in the brand’s history,” said Christina Citrola. “Borghese has a rich Italian heritage and a loyal customer base, and I am eager to leverage my experience to further elevate our position in the luxury beauty market. I look forward to working with the talented team at Borghese to develop innovative marketing strategies that will connect with consumers and drive sustainable growth.”
About Borghese
Founded in 1957 by Princess Marcella Borghese who drew inspiration from Tuscan spa retreats, she began what has become the preeminent Italian-inspired beauty brand. Borghese products are carefully crafted with rich botanicals coupled with modern-day science to deliver preventative skin care solutions and ‘at-home spa rituals that fits with any lifestyle. For more information visit Borghese.com
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Contacts
Liz Rodger
erodger@piercemattie.com
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