WHY TRUST INFLUENCER MARKETING HUB?
The days of restricting your media to traditional channels are well gone. Most businesses have a finite social media marketing budget, so it makes sense to spend it carefully. Marketing through social media can be highly effective and cost-efficient. If your customers and potential clients are on social media, then you need to be visible there too.
Many businesses either lack the time or skill to devote to running their social media marketing campaigns themselves. According to a marketing survey we conducted, marketers identify social media marketing as the source of their highest digital marketing ROI, with 38.5% of respondents affirming its effectiveness. Yet, it’s important to note that while social media excels in delivering immediate ROI, SEO stands out for its contribution to overall marketing objectives and its unmatched cost-effectiveness over time.
Top Social Media Marketing Agencies for 2024:
Top
social media marketing agencies
2024
Size: 50+
Best for: Businesses of all sizes
Minimum Project Price: $5,000 onwards
Location: Pleasant Grove, Utah
Channels: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter
Utah-based Disruptive Advertising splits its services into PPC management, site testing, analytics consulting, and software. In terms of social media marketing, their primary focus is on PPC, Facebook, and LinkedIn ads in particular.
They see their clients’ bottom line as their top priority. To maximize returns, they optimize their clients’ PPC campaigns every week. The social media marketing company continuously optimizes their ads and targeting to achieve the highest yield and lowest costs possible.
Disruptive Advertising describes itself as being on a mission to change the world—one click-at-a-time. They test and analyze every aspect of your campaign and rigorously optimize it from click-to-close.
Although Disruptive Advertising sees Google ads as the powerhouse of PPC advertising, they recognize the importance of Facebook for B2C marketing, and LinkedIn for those in the B2B sector. They realize how both platforms let you target ads in various ways. However, they stress that the more accurate your understanding of your target customers, the more precise and profitable you can make your ads.
Services:
- Content Creation
- Email Marketing
- SEO
- Social Media Management
- Facebook and Instagram Advertising
- eCommerce
- B2B
Size: 50+
Best for: Businesses of all sizes
Minimum Project Price: $5,000 onwards
Location: Atlanta, Georgia; Birmingham, Alabama; Los Angeles, California; Frisco, Texas
Channels: Instagram, YouTube, TikTok, LinkedIn
SociallyIn helps brands with different aspects of their social media marketing strategy by deploying result-driven services. The agency films, captures, makes, paints, records, bakes, builds, hatches, composes, invents, writes, draws all of their clients’ social media content in-house. They begin their social strategy by having an in-depth meeting around the demographics of the audience they are trying to reach for the social media campaign. This meeting helps the creative team brainstorm content that will resonate with the ideal audience.
Once their team has an understanding of the business and branding, they move into a discussion around a brief. It can be a campaign, a seasonal holiday, or anything in between. After the brief, they move into a brainstorm session, using different brainstorming techniques to come up with unique ideas for various social platforms. Once they are ready to launch their strategy, they continue to test, measure and optimize.
If you opt for community management, SociallyIn uses community managers to represent your brand, keeping the page filled with fresh content, actively participating in conversations with your followers. At the end of each month, they review their efforts, including engagement and follower growth. They even offer multilingual social media management in over 36 languages.
Services:
- Social Media Management
- Influencer Marketing
- Social Media Strategy
- Community Management
- Content Production
- Paid Social Advertising
- Social Selling
Size: 10-50
Best for: Small and Medium-Sized Businesses
Minimum Project Price: $1,000 onwards
Location: Paramus, New Jersey
Channels: Amazon, Facebook, Google, Google Ads, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, YouTube Advertising
Founded in 2011, SmartSites is one of the leading social media marketing agencies. They’ve been included by names like GoodFirms, DesignRush, and Upcity as one of the top 5 social media marketing companies. Their happy clients have also given the recognition in the form of more than 300 perfect client reviews on Google.
Reviews aside, what makes them one of the best agencies to partner with is that they can help you with all areas. As a social media management company, they provide full management for LinkedIn, Facebook, Instagram, and Twitter, as well as TikTok, Pinterest, and Google My Business.
They never lose sight of the details. For each brand, their team will craft a customized strategy for their specific target market. One of their social media specialists will work with you individually to ensure that everything from the brand voice to visuals is correct. This way, your brand’s overall identity will get strengthened while also getting portrayed consistently across all your different social media channels.
As for encouraging engagement, they’ll also help to place your brand in the spotlight. Plus, they’ll also take care of the routine daily tasks such as responding to comments, sending requests to your target audience to follow your different pages, and following/unfollowing accounts.
Services:
- Website Design & Development
- PPC Management
- Paid Search (Google Ads, Microsoft Ads)
- Paid Social (FB/Instagram, Twitter, LinkedIn, TikTok, etc.)
- Organic SEO
- Email Marketing
- Social Media Management
Size: 10-50
Best for: Mid-sized to Enterprise Businesses
Minimum Project Price: $10,000 onwards
Location: Evanston, Illinois
Channels: Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, YouTube
Fresh Content Society stands out as a leading figure in the realm of social media marketing, with a portfolio of award-winning strategies for global brand giants. Offering a spectrum of services, they specialize in creating holistic social media playbooks, encompassing both organic and paid media strategies. Each playbook is meticulously curated, spotlighting areas such as a brand’s current audit, competitor insights, creativity, community engagement, campaign guidelines, essential tools, and overarching goals coupled with key performance indicators.
Distinguished by their data-centric methodology, FCS is adept at conceptualizing ideas that not only align with a brand’s vision but also consistently hit the target outcomes. Their commitment to bespoke, measurable, and adaptable ideas underscores their proficiency in conceiving digital campaigns that leave a lasting imprint.
At FCS, execution isn’t a mere step; it’s a craft. The social media company puts an emphasis on transparent operations, which is evident as they operate on a preset plan, allowing clients to monitor the agency’s progress seamlessly. This dedication to transparency is a testament to their unwavering commitment to quality and client trust.
FCS places immense importance on the testing phase of their digital marketing services. By rigorously evaluating strategies, they ensure optimal performance and maximize the return on marketing investment. It’s this systematic and analytical approach that empowers them to consistently deliver results that exceed expectations.
For brands looking to carve a niche in the digital landscape, Fresh Content Society offers a blend of expertise, innovation, and dedication. Their methods ensure that every campaign is not only well-strategized but also resonates with the intended audience, guaranteeing an impressive digital footprint.
Services:
- Community Management
- Content Production
- Strategy
- Paid Media
- Influencer Management
- Campaign Management
- Reporting
Size: 10-50
Best for: Midmarket to Enterprise Businesses
Minimum Project Price: $50,000 onwards
Location: Los Angeles, California
Channels: TikTok and YouTube
For brands that specifically want to combine influencer marketing with social media marketing, there’s MOMENTiQ. They create end-to-end influencer campaigns specifically for TikTok and YouTube.
The agency was founded by Alex Elsea. If you follow influencer marketing, you would probably have heard of Ubiquitous before. Well, Alex is also the name behind this agency. Ubiquitous has worked with companies like Amazon, Adobe, Netflix, Disney, and American Eagle. So, the leadership behind MOMENTiQ knows what it takes to grow a brand.
And, MOMENTiQ is keeping that momentum. At the beginning of 2024, they partnered with The Recording Academy to make their vision of elevating hundreds of the top US creators to A-list status through the Grammys. It was one of the biggest creator campaigns yet and generated more than 500,000,000 views.
Services:
- Influencer marketing
- User-generated content (UGC)
Size: 50+
Best for: Enterprises and Large Brands
Minimum Project Price: $50,000 onwards
Location: Mississauga, Canada; Bridgetown, Barbados; United States
Channels: Blog, Facebook, Instagram, LinkedIn, Mixer, Pinterest, Snapchat, TikTok, Twitch, Twitter, YouTube
True creators of the unconventional, it is not surprising that Viral Nation is the most popular full-service influencer marketing agency in the world.
Started in 2014 by Mathew Micheli and Joe Gagliese, Viral Nation quickly became one of the most talked about agencies for influencers. The primary goal of the agency was for Mathew and Joe to create revolutionary campaigns that made connections. The burst of growth was surprising, but the founders knew that nothing would ever be the same being a social-first agency.
Viral Nation has partnered with revolutionary brands including Bud Light, Crayola, Calm, Aston Martin, and others.
What kind of services does Viral Nation provide? According to them, they only do marketing that works. Their marketing mix only contains services with a proven ROI backed by analytics. The agency prides itself on exceeding expectations, creating memorable campaigns, and amplifying brands to their highest potential.
Viral Nation makes campaigns go viral. And for good reason.
Services:
- Influencer Marketing
- Social Media Marketing
- Social Media Management
- Digital Marketing
- Talent Management
- Blockchain Marketing
- NFT Marketing
- Crypto Marketing
- Strategy
- Business-to-Business
- Creative and Content
- Performance Marketing and Media
Size: 50-100
Best for: Businesses of all sizes
Minimum Project Price: $5,000 onwards
Location: New York, NY; Kfar Saba, Israel; London, UK; Parkland, Florida; San Francisco, California
Channels: Blog, Facebook, Google Ads, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, YouTube, YouTube Advertising
Moburst is a marketing agency that specializes in digital marketing and app marketing. It has partnered with leading brands such as Google, Pfizer, Reddit, and eBay. Some of its services are video production, campaign concept and design, email marketing, localization, SEO and CRO, digital transformation, and web development.
Moburst is one of the leading firms in the field. In fact, about half of the world’s top apps that have over 1 billion downloads are working with the agency.
Moburst not only caters to mobile app growth but also provides social media management services. Their formula balances paid and organic social media strategies, investigating what type of post and what frequency of posting will produce optimal results for your brand.
The agency offers end-to-end service, from brand storytelling and design to copywriting and video content production. The different cross-channel assets are tested and evaluated to determine which ones resonate better with the target audience. Everything is cohesive, attuned to the brand’s strategy, and analyzed through advanced engagement metrics. If you are looking to grow brand awareness and ultimately conversion, Moburst can provide the concrete steps to do so.
Services:
- Content Creation
- SEO
- YouTube Strategy, Optimization, Marketing, and Advertising
- Facebook, LinkedIn and Instagram Advertising
- TikTok, Pinterest, Google Ad Buying
- Social Media Management
- Email Marketing
- PPC & Ad Management
- eCommerce & B2B
- Branding
- Website Optimization
Size: 10-50
Best for: Enterprises and Large Brands
Minimum Project Price: $20,000 onwards
Location: Miami, Florida; New York, NY
Channels: Blog, Facebook, Instagram, TikTok, Twitch, Twitter, YouTube, Threads
Great clients result in great campaigns. That is the ultimate goal behind The Influencer Marketing Factory aka the influencer marketing experts. This full-service agency supports clients from A-Z creating influencer marketing campaigns that accomplish the goals you are wanting to meet.
According to Founder/CEO Alessandro Bogliari,
“Our goal is to make creative and effective campaigns. And make our clients happy.”
The Factory churns out brilliantly-crafted social media influencer campaigns for amazing brands on TikTok, Instagram, and YouTube. Each campaign is designed to be authentic, scalable, and ROI-oriented. The agency has a proven track record of successful influencer marketing campaigns. They know how to make any influencer campaign work.
The client list is impressive as well, with clients like:
- Snapchat
- Universal Music Group
- Sony Music
- GrubHub
- Hilton Hotels
- BudLight
- Chips Ahoy
- Bumble
If these huge names trust the Factory, it’s for a good reason.
Services:
- Influencer Marketing
- Paid Advertising
- User-Generated Content
- Talent Management
- Content Marketing
Size: 10-50
Best for: Enterprises, Large and Small Brands
Minimum Project Price: $1,000 onwards
Location: Arlington, TX + over 20 major cities in the US
Channels: Blog, Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube
Thrive proudly displays evidence of their results on their website. They can claim more than 100 5-Star Reviews on Google, more than 50 on Facebook, and more than 30 on Clutch. They also feature testimonials frequently, clearly being a believer in word-of-mouth marketing.
They are one of the best full-service digital marketing agencies in the US and have been providing a wide range of services to clients in all industries since 2005. They believe they can take your online presence to the next level.
One facet of their work is social media marketing. They include the following activities as part of their social media marketing services:
- Identification and assessment of the target audience
- Creation of effective social media marketing strategy and implementation
- Regularly scheduled updates as well as news and articles as they happen
- Continuous social media monitoring, including recognition and response
- Sustained research, tracking, and adaptation to online trends and resources
- Encouraging awareness and support within the blogging community and forums
- Targeting specific keywords, phrases, and topics relevant to your brand
- Utilization of analytics and data-tracking tools for strategy improvement
Services:
- Amazon Ad Management
- PPC Management
- Email Marketing
- Social Media Marketing
- SMS Marketing
- SEM (Search Engine Marketing)
- Reputation Management
- eCommerce Web Design
- eCommerce Marketing
- Amazon SEO
- Copywriting
Size: 10-50
Best for: Small and Midmarket Businesses
Minimum Project Price: $1,000 onwards
Location: Atlanta, Georgia
Channels: Facebook, Instagram, LinkedIn, Twitter
LYFE Marketing is a full social media management company. They offer social media services, search engine services, and website design services. They create and manage top-performing social media campaigns for clients on Twitter, Facebook, Pinterest, LinkedIn, and Instagram.
Since 2011, LYFE Marketing has managed over 2,000 social media marketing campaigns. They claim to have driven over 983,287 leads for clients through digital marketing. Their social media marketing services help their clients’ businesses grow brand awareness (followers), relationships (engagement), and website exposure (traffic).
They follow a five-step social media marketing process:
- Assign a dedicated social media manager to your account
- Develop a social media strategy that is specific to your business
- Develop content calendars and advertisements
- Growth optimization and daily maintenance
- Reporting and communication
Services:
- Social Media Management
- Social Media Advertising
- PPC Management
- Email and SMS Marketing
- Short Video Management
- Short Video Advertising
Size: 1 – 10
Best for: Medium and Small Size Brands
Minimum Project Price: $100,000 onwards
Location: New York City, New York
Channels: Discord, Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitch, Twitter, YouTube
Based in the US, The Shelf has carved a niche for itself as an avant-garde influencer marketing agency, crafting unicorn influencer campaigns powered by insightful data analysis. Distinguished by their inclusion in the Inc 5000 list for the Fastest-Growing Companies in America multiple times, they blend creativity with analytics to tackle the core challenges brands face today: reaching the right audience with engaging content that converts.
The Shelf leverages its expertise to produce tangible results, as demonstrated in a compelling case study involving major brand Moosejaw. This campaign showcased The Shelf’s ability to navigate the influencer and social media marketing landscapes, achieving over 20 million reach and generating nearly 28,000 engagements through a strategic blend of Instagram posts, carousels, videos, and more across various platforms.
Their methodical approach, from influencer selection to content optimization, underscores The Shelf’s proficiency in enhancing brand visibility and engagement through targeted social media strategies.
Services:
- Influencer Marketing
- Social Media Marketing
- Marketing Strategy
- Branding
Size: 10-50
Best for: Businesses of all sizes
Minimum Project Size: $1,000+
Location: San Diego, California; Phoenix, Arizona; Tucson, Arizona; Chicago, Illinois
Channels: Amazon
Nuanced Media emerges as a prominent player in social media marketing, offering an extensive suite of services tailored to meet the needs of medium to large-sized businesses. Their specialization is crafting multi-channel strategies encompassing diverse social media platforms, ensuring comprehensive reach and impact.
What sets Nuanced Media apart is their holistic approach to social media marketing. They don’t just focus on a single aspect; they provide a complete solution. From Facebook to Instagram eCommerce marketing, Nuanced Media harnesses the potential of each platform to drive brand visibility and engagement. Their expertise extends to influencer marketing, helping clients tap into exclusive audiences for product positioning.
One of the agency’s standout features is their commitment to data-driven strategies. Nuanced Media doesn’t rely on guesswork; instead, they employ rigorous analysis to conceptualize campaigns that align with a brand’s vision and consistently deliver desired results. Their transparency in operations allows clients to monitor progress seamlessly, fostering trust and accountability.
Nuanced Media’s meticulous testing and evaluation process ensures optimal campaign performance, maximizing the return on marketing investment. This systematic and analytical approach empowers them to consistently exceed client expectations.
Services:
- eCommerce Website Design
- Email Marketing
- Amazon Marketplace Strategies
- eCommerce Advertising with Multi-Channel
- Media Buying
- Affiliate Marketing
- Social Media Promotions
Size: 1-10
Best for: Small and Medium Companies
Minimum Project Price: $5,000 onwards
Location: Hemel Hempstead, London, UK
Channels: Facebook, Instagram, Twitch, Twitter, YouTube
Kairos Media emerges as a dominant presence in the domain of social media marketing, providing a large collection of performance-oriented services. Their expertise encompasses social strategy, community management, paid social advertising, and more.
Kairos Media’s core lies within its in-house creative hub, which conceives, produces, and curates all your social media content. They commence their social strategy by delving deep into your audience demographics. Once they’ve absorbed the essence of your business and branding, they initiate a comprehensive briefing encompassing campaigns, seasonal themes, and more.
The subsequent brainstorming session employs diverse creative techniques to generate unique ideas for various social platforms. Before launching their strategy, they test, measure, and optimize to ensure results.
An outstanding achievement worth noting is their collaboration with KFC for the KFConsole launch. This campaign generated remarkable results, including 35.1 million+ organic impressions, 4 million+ engagements, 84,000 new followers, and an impressive 26.9% engagement rate on KFC’s owned social channels. Additionally, it achieved 238 million potential impressions on Twitter, 18k mentions on Reddit, and sparked 8.5 million global Google searches for relevant keywords.
Services:
- Influencer Marketing
- Social Media Marketing
- Digital Marketing
- Content Production
- Esports and Games Marketing
Size: 10-50
Best for: Businesses of all sizes
Minimum Project Price: $1,000 onwards
Location: United States, Canada
Channels: Google Ads, YouTube, YouTube Advertising
Vireo Video is a video marketing agency specializing in YouTube marketing. This includes video strategy, YouTube SEO optimization, video advertising on YouTube and Facebook, and influencer marketing on YouTube.
Vireo Video develops comprehensive Video Marketing Strategy Blueprints that guide your brand’s success and accelerate your growth. They help you create an effective data-backed video strategy that drastically increases your viewership and revenue. The agency identifies who your target customers are online and what video content they search for and consume. They then develop a strategy to ensure that your videos capture and maintain your audience’s attention.
With well-targeted YouTube and Facebook advertising placements, Vireo Video maximizes your ROI with video ads. They do this with a three-step process:
- Creating a marketing plan to find new ways to capture the online audiences you’ve previously struggled to reach
- Pilot campaigns to thoroughly test a range of targeting strategies and demographics
- Ongoing campaigns – including regular A/B ad testing, copy and targeting overhauls, and implementation of new strategies released by the advertising platforms
Services:
- YouTube Strategy
- YouTube Optimization
- YouTube Marketing
- Influencer Marketing
- YouTube Advertising
Size: 50+
Best for: Enterprise and Medium Size Brands
Minimum Project Price: $10,000 onwards
Location: Toronto, Canada
Channels: Twitter, Facebook, Instagram, LinkedIn, Discord, Twitch, Flickr, Pinterest, Threads
ICUC Social stands at the forefront of social media marketing, bringing over two decades of innovation to brands seeking to elevate their online presence. With a robust foundation in social media strategy, ICUC specializes in transforming digital engagement and extending brand reach across new and established platforms. Their approach is deeply rooted in understanding the unique landscape of each business, bringing tailored solutions that resonate with target audiences and achieve outstanding results.
At the core of ICUC’s strategy is a comprehensive three-step process: beginning with an in-depth partnership with clients to grasp business goals and audience insights, then developing a bespoke social media strategy that aligns with brand objectives, culminating in continuous optimization and reporting. This methodical approach is designed to adapt and grow with the business, ensuring long-term success and a strong return on investment.
The agency’s prowess was showcased in a remarkable case study where they achieved the #1 trend on Twitter for four consecutive hours, maintaining a top 20 presence throughout the day and securing engagement rates of 300% above industry standards. This achievement highlights ICUC.Social’s capacity to generate significant impact and visibility for brands in the digital sphere.
Services:
- Social Media Content Creation
- Social Media Management
- Audience Engagement
- Social Listening
- Community Management
- Consumer Insights
- Performance Analysis and Reporting
Size: 50+
Best for: Enterprise, Small and Midmarket Businesses
Minimum Project Price: $5,000 onwards
Location: London, UK; Vilnius, Lithuania; New York, NY; Dubai, United Arab Emirates; Chicago, Illinois
Channels: AppLovin, Blog, Facebook, Google, Google Ads, Instagram, LinkedIn, Medium, Pinterest, Podcast, Quora, Reddit, Snapchat, Telegram, TikTok, Twitter, WhatsApp, YouTube, YouTube Advertising
If you need to build or improve your business’ online presence, NinjaPromo can help you with social media marketing. They offer a full suite of services tailored to fit your individual needs and budget. As they understand the ever-changing landscape and how to navigate it with creativity, they can create strategies that align with your company’s goals and drive real results.
NinjaPromo will create and manage content across multiple platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube, to increase followers and engagement. They also specialize in setting up targeted ads tailored to reach specific demographics who may be interested in your product or service. This will help you ensure that your message is reaching the right people and getting the most out of your marketing budget.
Moreover, NinjaPromo can provide in-depth analytics, including performance metrics and key insights into how your campaigns are doing. This will help you understand what is working and what needs to be adjusted or refined so that you can get the most out of your campaigns.
Ultimately, NinjaPromo will help you make an impact with social media marketing and ensure that your business reaches its maximum potential online. With their specialized services, you can increase visibility, drive sales, and build relationships with customers to grow your business.
Services:
- Content Creation
- Influencer Marketing
- Social Media Strategy
- Profile Optimization
- Platform Selection
- Community Management
- Reputation Management
Size: 10-50
Best for: Businesses of all sizes
Minimum Project Price: $5,000 onwards
Location: Iowa City, Iowa
Channels: Facebook, Instagram, LinkedIn, Twitter, YouTube
Sculpt is a social media marketing agency that specializes in working with global B2B companies. Their expertise lies in consulting with teams, translating technical products into shareable content, and generating qualified leads for complex businesses using social media channels.
How do they do it? They do it by assessing a client’s social media marketing maturity, modernizing their social media strategy, and then executing it. They also focus on running demand-generating paid social media campaigns with a concentration on LinkedIn.
The best part about this agency is that it also provides training and guidance for your in-house staff, including executives. So, when you hire them, it’s not just for a campaign, but also to build a skilled in-house team that will be beneficial in the long run.
Some of their key services include:
- Social media consulting including listening analysis, content blueprints, and executive coaching
- Organic social media services including social-first content, influencer campaigns, and community management
- Paid social media services including ad production, creative testing, and conversion optimization
Sculpt was founded in 2012 with a mission to help businesses grow using better social media practices. Today, Sculpt works exclusively with B2B tech, services, and manufacturing brands including Adobe, Blend, Velo3D, and Schneider Electric.
Services:
- Social Media Management
- LinkedIn Advertising
- Social Media Strategy
- B2B Influencer Campaigns
- Social Media Content Creation
- Paid Social Creative Production
Size: 10-50
Best for: Businesses of all sizes
Minimum Project Price: $1,000 onwards
Location: Los Angeles, California
Channels: Blog, Google Ads, LinkedIn, Email
If you specifically need help with LinkedIn, Cleverly is a clever choice. From managing your campaigns to targeting to lead magnets, their agency can help you to generate concrete results by means of LinkedIn ads. In short, they use data from thousands of outbound B2B campaigns to send tailored messages to your ideal clients on LinkedIn.
Alternatively, if you don’t want to outsource it to an agency, they also offer a LinkedIn lead gen course. In this course, they’ll teach you all their tried-and-tested LinkedIn systems and strategies so that you can automate and grow your business.
Services:
- Email Marketing
- Lead Generation
- LinkedIn Content Service
- White-label Lead Generation
- Recruiting
- SEO Content Writing
- Google Ads Management
- LinkedIn Paid Advertising
Size: 10-50
Best for: Medium and Small Businesses
Minimum Project Price: $1,000 onwards
Location: New Orleans, Louisiana; Atlanta, Georgia; Washington
Online Optimism is a digital marketing and design agency that knows a thing or two about focusing on the brighter side of things. Since being founded in 2012, this agency has dedicated itself to helping businesses in New Orleans, throughout the Gulf Coast, and around the country grow thanks to effective marketing, both online and off.
Online Optimism believes that their services are most impactful when their entire team has a hand in your advertising campaign. The agency specializes in pay-per-click (PPC) ads, graphic design, social media marketing, and much more.
Their impressive expertise has led to the agency being featured across the web on the Huffington Post, Forbes.com, Social Media Today, Fox Business, and more. Since the very beginning, Online Optimism has grown in employees, clients, and quality of their office coffee to proudly become what they are today. This includes a team of over a dozen Optimists working in cities across the U.S. with more than 100 different organizations and having helped launch over 35 websites.
Using a data-driven approach, Online Optimism achieves the best results for your marketing dollar so you can accomplish your goals. Their research and expertise, combined with their company’s insight and experience, enable them to produce practical, long-lasting outcomes.
Whether you need a complete marketing overhaul or just need to improve a particular aspect of your advertising, Online Optimism can help.
Industry Focus:
- Automotive
- Business services
- Financial services
- Hospitality & leisure
- Medical
Services:
- Web Design
- Branding
- Social Media Management
- SEO Management
- Digital Advertisements
- WordPress
- Video Production
- Content Marketing
Size: 10-50
Best for: Businesses of all sizes
Minimum Project Price: $5,000 onwards
Location: Düsseldorf and Hamburg, Germany; London, UK; Shenzhen, China
Channels: Facebook, Instagram, TikTok, Twitter, YouTube
Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. They help brands and influencers build and maintain a solid presence in social media. This includes in-depth social media analysis and advice from their social media experts.
The agency follows seven steps when creating a social media marketing strategy for your firm:
- Defining your objectives – define your KPIs to set clear goals for your social media marketing strategy
- Defining your target audience – the demographic and geographic data of your target group
- Analyzing your competition – the online presence of your competitors and marketing measures they already have implemented
- Choosing the best platforms – the most profitable social media platforms to advertise your product. Platforms include Instagram, YouTube, TikTok, Twitter, and Facebook
- Creating content – informing about different formats to use for posting your content. You could also take advantage of their content creation services
- Success monitoring
- Next steps – what steps you need to take for social media success
Audiencly includes Disney, NordVPN, EA, Epic Games, Philips, Tencent, and Mercedes-Benz amongst its clients.
Services:
- Influencer Marketing
- Talent Management
- Content Creation
- Influencer Marketing
- Social Media Marketing
- Social Ads
- Paid Ads
Size: 10-50
Best for: Enterprise and Midmarket Businesses
Minimum Project Price: $5,000 onwards
Location: Cary, North Carolina; Birmingham, Michigan
Channels: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, YouTube
Ignite Social Media has proved its expertise for more than a decade now, having been founded in 2007. Indeed, they describe themselves as “the original social media agency.” They were named Social Media Agency of the Year, worldwide, in the 2016 Corporate Social Media Awards.
They have consistently helped the world’s most valuable brands set their social media strategy, execute it day-to-day, and measure results. They focus on driving measurable results from social media. The agency works around the world from its offices in North Carolina and Michigan.
They are certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the United States’ largest third-party certifier of businesses owned and operated by women. Ignite Social Media’s mission is to change the world of marketing through social media.
Services:
- Strategy Development
- Consulting
- Community Management
- Paid Social Advertising
- Social Content Creation
- Promotions
- Influencer Engagement
- Measurement & Monitoring
- Social Listening
- Crisis Management
Size: 10-50
Best for: Startups and Enterprises
Minimum Project Price: $5,000 onwards
Location: Austin, Texas
Channels: Facebook, Google Ads, Instagram, Snapchat, TikTok, Twitter, YouTube, YouTube Advertising
Iron Roots is a full-service digital agency based in Austin, Texas. From social media to paid ads, the boutique growth shop specializes in customer acquisition using the top strategies built unique for each client.
The client experience is simple: Discover brand > Develop strategy > Assemble campaign > Deploy & Manage
Brands hire Iron Roots to:
- Ramp up app installs
- Grow eCommerce sales
- Generate leads and beyond
With in-house copywriters, designers, video pros, project managers, and in-house technology, the client experience is entirely guided. The agency understands the digital landscape very well. It simplifies collaboration and allows for a close working relationship with its clients.
Iron Roots believes agency transparency is the key to long-term growth and focuses on maintaining their successful client track record as the #1 priority. Their omni-channel, full-service approach has landed long-term partnerships with hundreds of brands and has brought millions of dollars in ROI.
Services:
- Social Media Management
- Influencer Marketing
- Digital Marketing
- Talent Management
- Social Media Marketing
- Growth Strategy
- Data Infrastructure and Analysis
- Media Buying
Size: 1-10
Best for: Businesses of all sizes
Minimum Project Price: $1,000 onwards
Location: London, UK
Channels: Facebook, Google, Google Ads, Instagram, LinkedIn, Reddit, Snapchat, Spotify, TikTok, Twitter, YouTube, YouTube Advertising
Located in London, Favoured is one of the leading UK-based social media marketing agencies that you can check out. While they’ve only been in business for a few years, they’ve already landed well-established brands, like Durex, as clients.
Their approach is to combine art and science to improve performance. All their campaigns rely on top-rated creative production and sophisticated performance techniques. Their belief that the entire customer journey should be considered to achieve business growth also informs everything that they do. As a full-funnel marketing agency, they can help with all stages of the funnel.
With regards to social media marketing specifically, they can help with various related services including paid social, video production, and influencer partnerships. They can also help with content creation and will see to it that key factors like tone of voice and timing will be kept in mind to improve brand awareness and engagement on various social channels. And, to ensure that your brand is portrayed consistently across its different channels, their team can help you to create branding guidelines.
Lastly, measuring and reporting are also included in their offering. They will periodically report on their efforts. Based on the analysis of the impact of their work, they’ll then adjust the strategies where necessary.
Services:
- Digital Advertising
- Social Media
- Paid Social and Platform Advertising
- Content and Creative Production
- Email and CRM
- Website and eCommerce
- Branding and Strategy
- B2B Marketing
Size: 10-50
Best for: Entrepreneurs, Small and Midmarket Businesses
Minimum Project Price: $1,000 onwards
Location: Atlanta, Georgia
Channels: Blog, Facebook, Google, Google Ads, Instagram, LinkedIn, Pinterest, Snapchat, Spotify, TikTok, Twitter, YouTube Advertising
Joseph Studios is not your average Atlanta-based internet marketing service. They are an organic marketing agency that helps clients gain more sales leads thanks to the power of digital marketing and social media management.
Why does Joseph Studios pride itself on being “organic”? Their proven marketing strategy supports the notion that an organic approach is more effective to use. It also leverages natural, human relationships over interruption advertising like social media ads and Google AdWords.
Joseph Studios primarily works with small businesses and businesses in the middle market. No matter what kind of industry your business is in, this organic marketing agency guides your brand to success.
Services:
- Content Creation & Strategy
- Social Media Management & Strategy
- Advertising & Promotion
- YouTube Specialization
- Email & Digital Marketing
- B2B & Influencer Collaboration
- Market Research & PR
- SEO
Size: 10-50
Best for: Small and Midmarket Businesses
Minimum Project Price: $1,000 onwards
Location: Cartersville, Georgia
Channels: Google Ads, Facebook, Instagram, YouTube
Is your business in a more niche market like real estate or finance? BrandLyft is the agency that lifts your brand for you.
BrandLyft was launched with a simple mission: to help brands and entrepreneurs in the Cartersville, Georgia area connect with their customers and implement business strategies to grow beyond and impact their customer experience.
The agency works with real estate agents, insurance brokers, salon owners, loan officers, home-builders, financial services, small businesses, and more. Even better? They work with clients who appreciate and highly value customer-centered marketing campaigns that combine strategy, creativity, and high energy. This agency moves quickly by learning and implementing brand-lifting strategies for a unique set of niche clients every single day.
The BrandLyft team engages yours in one of three different ways:
- Consulting and training—you get the small business advice you need to help you grow.
- Managing campaigns—anything from lead generation to managing social media and digital marketing campaigns.
- Marketing retainers—after a marketing foundation is laid out for you, BrandLyft tests your campaigns to see how it works for you
You can even request a free proposal to get your very own competitor info, optimization tips, and more!
Services:
- Social Media Management
- Marketing Strategy
- Search Engine Optimization
- PPC Management
- Branding
- Social Media Advertising
- Reputation Management
Size: 200-500
Best for: Enterprise, Small and Midmarket Businesses
Minimum Project Price: $5,000 onwards
Location: The agency has offices in Australia, New Zealand, and the USA
Channels: Google, Facebook, Instagram, YouTube, Blog, TV, Radio
California-based Bastion has expertise in public relations, media relations, executive positioning, product placement and review programs, corporate and executive messaging, crisis communication, social media, and digital marketing for companies across a variety of business and consumer industries worldwide.
While social media is just one of these categories, Bastion sees it as being very important. They recognize that everyone understands you need an active social media account that speaks to the audience you are trying to reach, connects you with people and influencers who can move the needle for your business, and nuance the masses or the targeted few.
Yet not everyone understands the strategy that goes into how an organization or executive achieves success through a social media presence. And even those who understand the need for this usually don’t have the time to give it justice. Bastion believes they can help you “elevate” your social media profile and watch your brand’s profile take off.
Services:
- Branding
- Social Media Marketing
- Content Marketing
- Media Planning and Buying
- PPC Management
Size: 10-50
Best for: Enterprise, Small and Midmarket Businesses
Minimum Project Price: $25,000 onwards
Location: Toronto, Canada
Channels: Google, Facebook, Instagram, YouTube
Abacus merges creative, media, and data to scale for a mobile-first world. They began as a Facebook and Instagram Advertising agency specializing in advanced social media performance. Their initial goal was to drive better ROI on clients’ paid social ads, and claim they quickly became the #1 Facebook Ad Agency because of it.
After two years, countless tests, and millions of dollars spent on digital media, they concluded that creative is the most important driver for social growth. Scaling social content and creative is the modern marketer’s biggest challenge. While ad tech and data science provide marketers with precision targeting opportunities, creative has lagged behind.
As a result, they created Social Design Systems as the core link between the brand and the campaign. Social Design Systems empower advertisers to scale their mobile content by embracing ideas that produce continual high-performing content.
Abacus thinks in terms of months of content and not just one or two hero videos. They provide content for the long haul. They design strategies and productions that create hundreds of assets. They own a video production company, Dayjob, that specializes in thumb-stopping live-action video, photography, and 3D animations.
Services:
- Digital Strategy
- Social Media Marketing
- Facebook Advertising
- Instagram Advertising
- Influencer Marketing
- Creative Production
Size: 10-50
Best for: Business of all sizes
Minimum Project Price: On request
Location: Waterlooville, UK
Channels: Google, Instagram, LinkedIn, Twitter, Facebook
Social Hire is a specialist social media agency. They specialize in social media services tailored to smaller businesses and recruitment teams. The social media company helps clients grow organic reach on social media with the ideal customers, candidates, business partners, and the like.
Simultaneously, Social Hire works on converting the audience they have built, so that they go on to become qualified sales leads, candidate applicants, event attendees, or the like. They do this by formulating a winning social media strategy for their clients’ businesses from the outset.
Social Hire places much emphasis on its tremendous client testimonials and a 5-star rating on Google.
They offer three levels of service:
- Pro (£799 / $899) per month
- Ultimate (£999 / $1149) per month
- Ultimate + (£1299 / $1499) per month
All plans include researching relevant content, sharing content on Twitter, a LinkedIn company page, a Facebook fan page, and Google My Business. The higher plans add additional services. You can select three of these on the Ultimate Plan and eight on Ultimate +.
Some of these additional services include following active users, endorsing and promoting, publishing a monthly blog, creating social profiles, a 24-hour social presence, social media advertising, researching and following targets, monitoring and responding to social profiles, hosting a webinar, researching influencers, and quite a few other options.
Services:
- Social Media Marketing
- Social Recruiting
- Recruitment Marketing
- Talent Attraction
- Social Networking
- Lead Generation
- Google My Business
- Social Selling
- Influencer Marketing
- Webinar Hosting
- Professional Services
- Consulting
Size: 10-50
Best for: Enterprise, Small and Midmarket Businesses
Minimum Project Price: On request
Location: Westlake Village and Los Angeles, California
Channels: Google, Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Snapchat, WhatsApp
Sachs Marketing Group is an award-winning full-service SEO agency. SMG understands the value and importance data provides in a marketing strategy. That’s why they synthesize it to make it work to their clients’ advantage.
Founded by Eric Sachs in mid-2010, SMG has a high client retention rate thanks to its amazingly skilled team members. The team at SMG includes SEO professionals, web strategists, content writers, graphic designers, programmers, developers, and more.
What makes SMG stand out from other reputable marketing agencies? They operate on a performance-based model. Contracts are not required at SMG, and all work is performed in-house. You won’t have to worry about your marketing materials being outsourced with this social media marketing company.
It’s easy to set up a plan with SMG. All you have to do is make a call, create a strategy that works for your business, and adjust and succeed as needed.
Services:
- Social Media Marketing
- Search Engine Optimization
- Web Design
- Mobile Web Development
- Website Conversion and Optimization
- Search Engine Marketing
- Online Reputation Management
- Content Development
- Social Media Development
Size: 1-10
Best for: Small and Midmarket Businesses
Minimum Project Price: $25,000 onwards
Location: Sausalito, California
Channels: Google, Facebook, Twitter, Instagram, YouTube
Who doesn’t love an agency with a great sense of humor? That’s a personality trait that makes the Division of Labor an ad agency memorable.
Not to confuse you with the Division of Labor in the American government, the Division of Labor ad agency has flexible staffing and little overhead. That means their clients only pay for what they need. But this unique and whimsical agency isn’t just an ad agency. It is also a digital marketing company, a freelance hub, a social media agency, and a video production company.
Division of Labor has an extensive collection of talented developers, writers, designers, art directors, “strategy wonks” and “media dorks” from across the nation. Even better? This dedicated team has been “working remotely long before a bunch of bats forced us to.”
Who wouldn’t remember a fearless ad agency like this?
Division of Labor is a fantastic marketing firm if you want to work with talented, goofy professionals who love to have fun and get the results you pay for. They don’t just go above and beyond to get you what you hired them for. They consistently exceed your expectations. This agency is the precise definition of what it means to do what you love, have fun on the job, and do a fantastic job for clients every single time.
Even better? Division of Labor has years of valuable experience creating excellent campaigns that drive results for their clients. They also partner with accomplished digital marketing and advertising specialists from all angles of the industry: production, strategy, design, SEO, creative partners, and more.
Services:
- Digital Strategy
- Advertising
- Social Media Marketing
- Branding
Size: 1-10
Best for: Enterprise, Small and Midmarket Businesses
Minimum Project Price: $1,000 onwards
Location: Spokane, Washington
Channels: Facebook, Twitter, Instagram, LinkedIn
Ernst Media is an agency that can handle both the paid and organic aspects of your social media marketing. They claim to be experts on leveraging the audience targeting parameters of social media platforms.
This agency can handle clients of all types and sizes and run their end-to-end social media marketing campaigns.
They can manage campaigns for most social networks including Facebook, Instagram, Twitter, TikTok, YouTube, etc. They can also help you manage your influencer campaigns across various social platforms.
Services:
- PPC Management
- SEO
- Social Media Management
- Social Media Advertising
- Influencer Marketing
Size: 1-10
Best for: Enterprise, Small and Midmarket Businesses
Minimum Project Price: $1,000+
Location: Boston, Massachusetts
Channels: Facebook, Google, Google Ads, Instagram, LinkedIn, Quora, Reddit, Twitter, YouTube, YouTube Advertising
Tilt Metrics stands out with its Social Media Marketing services. With a compact yet highly specialized team, they excel in crafting targeted social media strategies that resonate with a sophisticated B2B audience. Their approach is not just about creating content; it’s about generating qualified leads through a blend of paid media and SEO.
Their services are tailored to businesses seeking to establish a strong B2B presence online. Tilt Metrics begins by understanding your unique business needs and audience demographics, ensuring every campaign is aligned with your brand’s voice and objectives. They also excel in crafting social media strategies that emphasize advanced targeting and segmentation, ensuring campaigns resonate with the right audience. Their expertise in narrative and visual storytelling on social media platforms turns interactions into opportunities for engagement and conversion.
The agency’s focus on conversion rate optimization (CRO) and landing page optimization ensures the traffic generated through social media channels is effectively converted into leads.
Services:
- Social Media Advertising
- Sponsorship Integration
- Content Creation and Strategy
- Analytics and Reporting
- Community Engagement and Management
Size: 1-10
Best for: Small and Midmarket Businesses
Minimum Project Price: $1,000 onwards
Location: Akron, Ohio
Channels: Facebook, Email, Google
Adding interesting features like chatbots to your website can be a bit confusing if you are not familiar with how that works. With agencies like One 10 Media, they do the hard work for you so that you can reap the benefits.
One 10 Media specializes in the art that is conversational marketing. This agency builds bots and runs ads for e-commerce and direct-to-consumer brands to achieve their sales goals. As an Agency Partner and a Messenger Marketing Expert, the agency definitely knows a thing or two about implementing chatbots for businesses.
One 10 Media also creates, manages, and optimizes Facebook and email campaigns for a quick scale so that you can achieve the highest Return on Investment.
Started by founder Mike Gleba, the masterminds behind this agency understands the power of messenger apps. More and more people are using them every day. In fact, people are using messenger apps far more than social networks. People want that opportunity to directly talk to their favorite brands. If that is your goal for your business, One 10 Media is who you need to work with.
Services:
- Email Marketing
- Ecommerce Marketing
- Business Consulting
- Social Media Marketing
- Lead Generation
- Facebook Advertising
Size: 10-50
Best for: Small and Midmarket Businesses
Minimum Project Price: $1,000 onwards
Location: Oakland and San Francisco, California; Seattle, Washington
Channels: Facebook, Email, Google, Twitter, Instagram, YouTube
Good ideas truly go a long way, and proven ideas drive growth. Rainfactory is an award-winning agency that truly makes great ideas rain. Certified in WordPress, Facebook, Google Adwords, Amazon Advertising, and more, Rainfactory has a significant influence on the web.
Rainfactory is a full-service digital agency that operates as a marketing department for growing brands. They provide comprehensive performance marketing services for e-commerce, apps, and enterprise brands. They bridge the gap between people and products through end-to-end online marketing and advertising techniques. This top-ranked agency has specialized in product launch, crowdfunding, and early-stage start-up growth marketing since 2014.
What has Rainfactory accomplished? Let the numbers tell you:
- Over 32+ product launches resulted in over $1 million in revenue
- First-quarter sales for new products they have launched in client campaigns have reached just under $500 million
- The company has achieved 40—100% in gross revenue growth year after year
Top online brands trust Rainfactory’s expertise in pay-per-click online advertising, conversion rate optimization, and strategic management.
Rainfactory bridges the gap between people and products with clarity, direction and reach. Engineered from testing and data. We put your business in the right place, at the right time. They are a full-service digital marketing agency that understands online businesses, consumer behavior, and the key elements required to help you scale.
Services:
- Social Media Marketing
- PPC Management
- Ad Creative and Web Design
- Google and YouTube Advertising
- Influencer Outreach and Public Relations
- Social Community Management
- Market Research and Positioning
- Branding
- Ecommerce Development
Size: 1-10
Best for: Small and Midmarket Businesses
Minimum Project Price: $10,000 onwards
Location: Köln, Germany; Chloraka, Cyprus
Channels: Facebook, Instagram
Facebook is no doubt the largest social media platform on the planet. That’s billion with a B. If you want to exercise your marketing efforts on the most popular social network, MediaBoostr is who you need to call.
MediaBoostr is a full-funnel ad agency tackling the biggest challenges in performance marketing. Their talented team of Facebook wizards has backgrounds in computer science, design, tech, production, and psychology. They solve attribution within Facebook, identify dynamically growing advanced audiences, and produce thumb-stopping creative campaigns.
A trusted Facebook Marketing Partner, MediaBoostr offers creative performance marketing. They create incremental value for DTC lifestyle brands with media, creative, and data in a mobile-first environment.
This agency is among the select few high-performance agencies that work directly with Facebook. They use AI to simplify the fast-changing marketing and ad tech environment for their clients. They are also highly transparent. Clients will always know exactly where their investment dollars are going in their ad spend.
Still not fully convinced? MediaBoostr has successfully managed millions on Facebook/Instagram ads with a positive ROI.
Services:
- Social Media Marketing
- Conversion Optimization
- Digital Strategy
- Facebook Advertising
- Instagram Advertising
- Performance Marketing
- Creative Advertising
Size: 10-50
Best for: Enterprise, Small and Midmarket Businesses
Minimum Project Price: $10,000 onwards
Location: New York; Philadelphia, Pennsylvania; Fort Lauderdale, Florida
Channels: Facebook, Instagram, YouTube, Google, Amazon, Bing
AdVenture Media takes its clients on the ultimate adventure. AdVenture is a unique Adwords Management Company and PPC Management Company hired by over 550 e-commerce and service businesses. The ultimate goal for each client is to make their online advertising more profitable.
Ever since it was found in an old recliner in a one-bedroom apartment in the middle of the night 2013, AdVenture Media offers:
- Paid search and social for Google Ads and more
- Conversion rate science to improve client’s conversion rate
- Tailored consulting for teams and individuals
One of the most important features of Adventure Media is how transparent they are. You expect transparency with any agency, but what makes AdVenture stand out from other groups is how detailed they get about it. By scheduling regular review calls, the group makes sure to get your feedback on the strategies they implement for you. They do this to also get a sense from you how campaigns are actually performing. Communication is vital for campaign success at AdVenture Media. The more communication and brainpower there is, the better campaigns will perform.
The AdVenture Media team brings the advertising expertise and digital know-how to the table, but you’ll always know your business and the unique behavioral dynamics of your audience better than we do.
Services:
- Social Media Marketing
- Conversion Optimization
- PPC Advertising
- Inbound Marketing
- Lead Generation
- Landing Page Optimization
- Facebook Advertising
- Instagram Advertising
- Search Engine Marketing
Size: 10-50
Best for: Businesses of all sizes
Minimum Project Price: $1,000 onwards
Location: Keyport, New Jersey
Channels: Facebook, Instagram, YouTube, Google, Bing, Yahoo
New Jupiter Media is a premier digital marketing agency helping companies of various sizes to achieve their advertising goals through innovative strategies since 2005. As proven PPC leaders, New Jupiter is filled with time-tested experts assisting businesses of every size and industry grow their results-driven digital marketing strategies.
New Jupiter Media prides itself on delivering ROI-driven digital advertising solutions. This agency dedicates their personable team to build client relationships that last. Speaking of clients, their clients include everybody like:
- Large enterprise corporations
- Mid-tier companies
- Small businesses and mom-and-pop shops
- And everybody in between!
After a decade of extensive digital marketing expertise, New Jupiter’s staff has learned and made some powerful connections. As a Google Certified Premier Partner and a Bing Ads Select Preferred Partner, the staff regularly attend training with our partners and participate in cutting-edge ad beta testing before it is released to the general public.
Their team of account managers, and executives are all fully certified in Google Adwords, Facebook Ads, and the Bing/Yahoo ad network.
Services:
- Social Media Marketing
- PPC Advertising
- Campaign Management
- Social Media Management
- Website Development
- Social Media Advertising
- Landing Page Development
- Conversion Rate Optimization
- Email Marketing
- Paid Search and Social
- Video Advertising
- Remarketing and Retargeting
- Display Banners
- Web Services and Analytics
Size: 10-50
Best for: Small and Midmarket Businesses
Minimum Project Price: $5,000 onwards
Location: New York, NY
Channels: Facebook, Instagram, LinkedIn, Pinterest, Google, Bing
Socium Media specializes in ROI-driven digital marketing, backed by data, and executed from strategies developed over years of experience. Based out of the Big Apple itself that is New York City, Socium knows how to work people. They don’t want to just work with anybody. They want to work with the right people. That’s what allows them to deliver the best digital marketing results they are capable of to their clients.
The agency specializes in performance-first search engine marketing, paid social, and search engine optimization. These ROI-driven digital marketing efforts are back by comprehensive data and executed from strategies developed over years of digital marketing experience. They have one purpose when creating campaigns: to grow their client’s businesses.
How does Socium create customized digital strategies unique to your business? They do it in three steps:
- Identify first. Through a set of strategy calls, they ask a set of calculated questions to understand your business and current bottlenecks
- Create a plan. After the strategy calls, Socium Media executes a deep-dive analysis of your existing account, find new opportunities through their 3rd party tools, and leverage our expertise in paid media and search engine optimization.
- Finally, report and optimize. Real-time, fully customized PPC, Paid Social, and SEO reports are built that speak directly to your business. We start from the ground up with reporting providing full transparency on our performance.
What does this all result in? A fully customized PPC, Paid Social, or SEO strategy tailored to your business.
Services:
- Social Media Marketing
- PPC Advertising
- Search Engine Optimization
- Paid Social
- Digital Marketing
- Search Engine Optimization
- Shopping and Feed Management
Size: 10-50
Best for: Small and Midmarket Businesses
Minimum Project Price: $5,000 onwards
Location: Oklahoma City, Oklahoma
Channels: Facebook, Instagram, LinkedIn, Google, YouTube, Blog, Email
Smirk New Media is a full-service digital marketing and advertising agency offering strategy, social, search, and creative services. Based in downtown Oklahoma City, Smirk works to grow great brands, bringing their creativity and experience to results-driven content strategies that engage audiences.
Smirk New Media offers incredible services for clients including:
- Business solutions like digital audits and corporate training programs
- Creative services such as branding, graphic design, and motion design
- Social media management and content marketing
Why are they called Smirk? Their smirk is an intersection between a smile and something a little more serious. In the social media world, they have to deal with ridiculous things: tweets, pokes, pings, Snaps, face filters, and whatever scheme popped out of Mark Zuckerberg’s brain last night. But they are also committed to digital marketing being a serious part of every business’s plan to grow, gain more customers, and make a bigger impact on its community.
Smirk offers 360° digital strategies that takes brands from concept to reality and beyond. Smirk has partnered with countless brands, including well-known organizations of every size and industry.
A great reason why many businesses and brands partner with Smirk is due to their excellent long-term relationships with their clients. They always prove themselves with the great work they deliver without having to sign a punishing contract. Smirk has a firm belief that clients signing with an agency of any kind should not be a hostage situation. If clients want to go in a different direction, they won’t hold that against you.
Services:
- Social Media Marketing
- Digital Advertising
- Email Marketing
- Marketing Strategy
- Creative Services
- Search Engine Optimization
- Website Design
Size: 50-200
Best for: Enterprise, Small and Midmarket Businesses
Minimum Project Price: $1,000 onwards
Location: Costa Mesa, California; Raleigh, North Carolina; Austin, Texas
Channels: Facebook, LinkedIn, Google, YouTube, Blog, Email, Bing
KlientBoost helps companies make more money through intelligent digital advertising and creative conversion rate optimization. They split their services into three main groupings: Pay-Per-Click (PPC), Conversion, and Design. Much of this work involves optimizing their clients’ presence on social media.
One important area that KlientBoost specializes in is social advertising. They help you advertise more effectively on Facebook, Twitter, and LinkedIn. Also, they design custom landing pages to go with the PPC ads. They believe that Facebook advertising works much better when you’re testing ads and landing pages at the same time. They always help their clients with landing page design and testing, in addition to Facebook advertising. It helps them achieve results at a quicker rate too.
Services:
- PPC Advertising
- Conversion Rate Optimization
- Content Marketing
- Email Marketing
- Search Engine Optimization
- Website Design
- Facebook Advertising
- LinkedIn Advertising
- YouTube Advertising
Size: 50-200
Best for: Small and Midmarket Businesses
Minimum Project Price: $5,000 onwards
Location: Carlsbad, California
Channels: Facebook, Instagram, Google, Amazon
eBoost Consulting helps you grow your business through search and social advertising professionally managed by a team of industry veterans. They help companies perfect their advertising on Google Ads, Facebook Ads, Instagram Ads, and Amazon Advertising.
They have been creating world-class marketing campaigns for more than 13 years, managing Facebook Ads campaigns for the last nine years.
They believe social advertising on Facebook and Instagram offers a unique opportunity to drive leads and sales by targeting potential new customers based on interests, job titles, industries, demographics, and much more. They distinguish social advertising from Google Ads in that Social Advertising is about targeting people who are likely to be interested in your products or services but may not have ever heard of you.
eBoost Consulting builds and manages Facebook and Instagram Ads campaigns with a focus on ROI based on your unique goals and objectives. They do this using a four-step process:
- Research
- Creative
- Account Build
- Optimization & Management
Services:
- Social Media Marketing
- Paid Social
- Paid Search
- Data Analytics
Size: 200-1000
Best for: Small and Midmarket Businesses
Minimum Project Price: On request
Location: New York, NY + 9 cities in the US
Channels: Facebook, Instagram, Google, Amazon, Twitter, Reddit, Pinterest, LinkedIn, Snapchat, TikTok
This is an integrated digital marketing agency that offers several services that help you grow your business. These are the key aspects in which they divide their expertise:
- Goals & strategy
- Audience & targeting
- Messaging & creative
- Measurement, testing, and learning
- Acceleration and optimisation
However, with regards to social media marketing, they focus only on the paid advertising and creative aspects. This means that they can help you run effective social media advertising campaigns. They also provide “Messaging & Creative” services that include social media content.
Overall, it is a good option if you are looking for a niche social media advertising agency. However, if you want someone to manage your entire social media, then this might not be the best option for you.
Services:
- Paid Social
- Paid Search
- Data Analytics
- Influencer Marketing
- Conversion Rate Optimization
- Search Engine Optimization
- Mobile App Marketing
- Creative Services
Size: 10-50
Best for: Enterprise, Small and Midmarket Businesses
Minimum Project Price: $5,000 onwards
Location: Fort Lauderdale, Florida
Channels: Google, Facebook
This is a digital marketing agency that also provides social media marketing services. They can help you build your brand, increase brand awareness, drive traffic, and maximise your ROI.
This agency is especially well-suited for small businesses that are looking to build their brands and make their mark online. Their expertise lies in creating content that aligns with the brand and post it frequently and consistently on different platforms.
As such, if you are looking for someone to manage your social media accounts and build your social presence, then this is a great option for you.
Services:
- Search Engine Optimization
- Social Media Marketing
- Website Development
- Website Design
- Video Production
- Search Engine Marketing
- PPC Advertising
- Conversion Rate Optimization
Size: 50+
Best for: Enterprise, Small and Midmarket Businesses
Minimum Project Price: $5,000 onwards
Location: Elgin, Illinois
Channels: Instagram, Facebook
Unlike most other agencies on this list, this one specialises only in one aspect of social media marketing—advertising.
They can help you excel at social media advertising, especially on Facebook and Instagram
The two platforms share the same ad manager tool, which provides tons of useful audience targeting and other advanced features.
These could be difficult for a beginner to learn and that is where this agency can help you. They can help you run successful Facebook and Instagram ad campaigns to meet your campaign objectives.
Their primary social media marketing service is advertising, with a focus on Facebook and Instagram.
Services:
- Amazon Ad Management
- PPC Management
- Social Media Management
Size: 1-10
Best for: Small Size Brands
Minimum Project Price: $5,000 onwards
Location: North Miami Beach, Florida
Channels: Facebook, Google, Pinterest, TikTok, YouTube
Evestar is a Florida-based agency. It helps eCommerce brands deliver powerful and data-driven campaigns. And Evestar is more pragmatic than most. Brand scaling isn’t something every brand is ready for and Evestar’s approach is to identify how mature your brand is. This may sound like sales spiel, but it’s more of a math problem than anything else. Ad buying requires a budget and a healthy cash flow. Without the ability to test ad campaigns to find winners, it’s harder to scale.
To determine your brand’s scalability, Evestar looks to fundamental metrics that prove your brand is aligned for growth. Your conversion rate, average order value, and lifetime value are the best indicators, and once they add up, it’s off to the races.
Evestar understands that scroll-stopping ads and campaigns rely on strong creative content. To create the best possible ads, they lean into what makes your brand and product stand out but also touch on finer details that resonate with your audience. On social media, Evestar uses Facebook and Pinterest ads. It also delivers YouTube and Google ads, and email and SMS marketing campaigns.
Services:
- Email Marketing
- SEO
- Influencer Marketing
- Branding
- Ad Creative
- Facebook Ad Buying
- Google Ad Buying
- TikTok Ad Buying
- Pinterest Ad Buying
- SMS Marketing
Size: 200-1000
Best for: Small Size Brands
Minimum Project Price: $1,000 onwards
Location: Harrisburg, Pennsylvania + 7 cities in the US
Channels: Facebook, Google, Pinterest, TikTok, LinkedIn, Twitter, Instagram
WebFX is a full-service internet marketing and SEO company offering innovative web marketing solutions to mid to large size companies across the globe. Their social media team are experts in creating and executing a social media management plan that gets the right message in front of your desired audience.
They offer three levels of social media management service:
- Bronze Level ($3,000/month): This package includes 10 posts, management of one network, and one consultation. Moreover, it encompasses a comprehensive strategy analysis to enhance your social media presence.
- Silver Level ($4,200/month): With this option, you’ll benefit from 20 posts, management of two networks, and two consultations. Additionally, a detailed strategy analysis is provided to optimize your social media performance.
- Gold Level ($4,800/month): The Gold package boasts 30 posts, management of three networks, and four consultations. Alongside these services, you’ll receive an in-depth strategy analysis to refine and maximize your social media strategies.
Services:
- Search Engine Optimization
- PPC Advertising
- Social Media Marketing
- Email Marketing
- Voice Search Optimization
- Amazon Marketing
- Custom Infographic Creation
- Landing Page Design
- Website Design and Development
- Conversion Rate Optimization
- Digital Advertising
- Digital Marketing
Size: 10-50
Best for: Enterprise, Small and Midmarket Businesses
Minimum Project Price: $1,000 onwards
Location: Washington, New York
Channels: Facebook, Instagram, Google
PBJ Marketing offers a mix of paid media, website design, brand strategy, and full-service digital marketing services. They believe that social media as a marketing channel requires a strategic, data-driven approach to activation with targeting, messaging, and KPIs tailored to a brand’s audience and objectives. They focus their social media advertising services around Facebook ads, Twitter ads, and Instagram ads.
PBJ Marketing leverages Facebook users’ data to provide powerful, conversion-focused audience targeting, crafting Facebook ads that deliver a brand’s message to the audience most relevant to the brand’s goals. PBJ Marketing zeros in on custom audiences using a four-pronged approach:
- A/B Testing
- Engaging ads
- Audience targeting
- Analytics tracking
Services:
- Web Design and Development
- Email Marketing
- Search Engine Optimization
- Search Engine Marketing
- Marketing Consulting
- Creative Design
- PPC Advertising
- Amazon Shopping
- Google Ads
- Social Media Advertising
- Social Media Management
- Conversion Rate Optimization
Size: 10-50
Best for: Small and Medium-Sized Businesses
Minimum Project Price: $5,000 onwards
Location: Indianapolis, Indiana
Channels: Facebook, Instagram, LinkedIn, Snapchat, Twitter
Firebelly Marketing has been leading brands to social marketing success since 2007. Their social media services include channel audit, management, and advertising.
Firebelly’s social media audit service is a great first step toward understanding what you should do next with your social accounts. It can be used to inform your social media strategy moving forward.
Firebelly’s social media management service provides everything you need to be successful on your brand’s social media channels. It includes:
- Content creation and publishing
- Community management
- Insights and reporting
They work with social accounts on Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter.
Firebelly has successfully managed over $1 million in social media ad spends for brands. Their social ad management service provides targeted social media ads to grow their clients’ audience, engagement, traffic, and sales. It consists of three parts:
- Audience and creative development
- Daily monitoring
- Reporting and recommendations
Services:
- Social Media Management
- Social Media Marketing
- Digital Marketing
Size: 1-10
Best for: Enterprise, Small and Midmarket Businesses
Minimum Project Price: $5,000 onwards
Location: West Chester, Pennsylvania
Channels: Facebook, Instagram, LinkedIn, Twitter
Bad-Rhino focuses on providing measurable results through customized social media marketing solutions. They take great pride in creating and offering tailored programs for each of their clients.
They use the following social media process:
- Social Media Audit
- Content Creation & Approval
- Community Recruitment
- Strategy Evolution
- Identify Key Strategies
- Implementation
- Monthly Analytics
- Repeat
Bad Rhino creates and implements customized strategies just for their clients. They research the social channels that make the best fit and create amazing content that each client’s target audience will love.
Bad Rhino believes that social media advertising is the most cost-effective form of advertising available today. They assign an ad specialist on their staff to run social media ads. They develop a clear and concise ad strategy for each business.
The ad specialists write copy, headlines, and develop images for each campaign. They monitor campaigns hourly, daily, and weekly. If results decline, they detect and pause low-performing ads. Also, they launch new ads to keep positive results coming in.
Services:
- Content Creation
- Social Media Management
- Social Media Marketing
- Branding
Size: 10-50
Best for: Enterprise, Small and Midmarket Businesses
Minimum Project Price: $1,000 onwards
Location: Denver, Colorado
Channels: Facebook, Instagram, LinkedIn
Volume Nine is a digital marketing agency with expertise in social media marketing, content marketing, and SEO. They help you share your brand story, create brand awareness, and build your brand from scratch.
What can they do for you? They can handle all aspects of your social media marketing from influencer campaigns to advertising. They start by making a strategy for your brand, keeping in mind your objectives and brand values.
They also take care of content creation, distribution, and promotion across different social media channels. Volume Nine also serves as a social media management company for your brand.
Services:
- Social Media Audit
- Influencer Engagement
- Social Media Advertising
- Social Media Management
- Content Creation
- Search Engine Optimization
Size: 1-10
Best for: Enterprise, Small and Midmarket Businesses
Minimum Project Price: On request
Location: Birmingham, UK
Channels: Facebook, Instagram, LinkedIn, Twitter
This UK-based agency claims to excel at creative content creation that engages their clients’ audiences. They can help you attain all of your social media marketing goals like increasing website traffic, boosting social presence, creating brand awareness, and more.
That’s not all!
They don’t just handle your social media marketing but also provide training and guidance to your in-house staff. They conduct workshops to train your staff on social media marketing techniques and skills.
Is this agency right for you?
If you are looking for an agency that does not just work for you but with you, then this is definitely a great option.
Services:
- Social Media Marketing
- Social Media Management
- Social Media Advertising
- Social Media Training
- Video Marketing
- Email Marketing
- Copywriting
Size: 1-50
Best for: Enterprise, Small and Midmarket Businesses
Minimum Project Price: $1,000
Location: Newtown and Philadelphia, Pennsylvania
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest
This is a specialised social media management company that focuses on only that and nothing else.
They can plan and execute effective social media marketing campaigns that get engagement. They design their campaigns around your marketing goals, whether it is creating awareness, generating leads, or anything else.
It is a reputable social media agency that has been mentioned by prestigious sources like Forbes and Clutch.
Apart from organic social media marketing, they also offer social media advertising services. You can leverage their services to optimize and run successful social media campaigns.
Services:
- Social Media Marketing
- Social Media Management
- Social Media Advertising
- PPC Management
- Social Media Consulting
- Web Design and Development
Size: 10-50
Best for: Enterprise, Small and Midmarket Businesses
Minimum Project Price: $5,000
Location: London, UK; New York, US
Channels: Facebook, Instagram, Twitter, YouTube, TikTok, Pinterest
This is a UK-based agency with a presence in ten countries. They are a full-service agency that helps with strategy and planning, content creation and distribution, influencer management, and other aspects of your campaign.
What else?
They have won several awards including the prestigious Drum Awards. They were also cited as one of the top agencies by several different sources. They have worked with several reputable brands like Viacom and MUJI.
Here are the key services that they offer:
- Organic – Organic content creation and posting on social media platforms.
- Paid – Optimizing social media advertising.
- Creative – Creating content that aligns with your brand voice and goals.
- Ambassadors – Managing influencers and influencer marketing campaigns.
Services:
- Digital Marketing
- Social Media Marketing
- Influencer Marketing
- Community Management
- Content Marketing
- Paid Social
- Organic Social
- Ambassador Marketing
- Creative Strategy
- Design
Size: 10-50
Best for: Enterprise, Small and Midmarket Businesses
Minimum Project Price: $25,000
Location: Boston, Massachusetts; Portland, Oregon
This is a digital marketing agency that provides social media, paid marketing, and a few other services. They have a team of social media specialists who can help you build your social media presence from scratch.
They claim to get their clients twice as much engagement as industry standards.
Industry Focus:
- Information Technology
- Consumer Products and Services
- Education
- Financial Services
- Ecommerce
Services:
- Digital Strategy
- Web Design
- Web Development
- CRM Consulting
- Search Engine Optimization
- Brand Governance
- Content Development
- Creative and Editorial Strategy
- Community Management
- Social CRM
Size: 10-50
Best for: Small and Midmarket Businesses
Minimum Project Price: $1,000
Location: London, UK
Channels: Instagram, Facebook, TikTok, YouTube, Twitter
This is a UK-based agency that has experience working with startups as well as established brands. No matter what your marketing goals are, they can help you achieve those.
This is a full-service agency that plans, executes, and analyses social media campaigns from start to end. Some of the brands that they have worked with include Kiehl’s, Tinder, and Veet.
They have run successful campaigns and won several awards including The Drum DADI Awards for 2017.
Their services encompass the following aspects of social media marketing:
- Strategy
- Creative
- Media
- Management
Services:
- Branding
- Graphic Design
- Social Media Marketing
- Creative Concepting
- Content Development
- Paid Media
- Social Commerce
- Social Listening
- Web Design
- Wed Development
- Influencer Management
- Campaign Strategy
- Paid Social
Size: 10-50
Best for: Small and Midmarket Businesses
Minimum Project Price: $10,000
Location: London, UK
Channels: Instagram, Facebook, TikTok, YouTube, Twitter
Media Bounty is a startup that prides itself in offering choices that drive long-term growth through deep insights into online media.
Their behavior economics platform helps companies in telling their brand story, showcasing their products, creating brand awareness, and more.
This is a prestigious agency trusted by brands and marketers worldwide. They were the finalists in The Drum Business Awards in 2019.
They handle all aspects of your social media marketing including strategy design, content creation, and promotion.
Here are some of their key services:
- Strategy – They start with making your social media marketing strategy.
- Creative – Then they go on to create content for your brand.
- Media – They also take care of content distribution and promotion.
- Insight – Lastly, they provide insights into your campaign’s performance
Services:
- Social Media Marketing
- Social Listening
- Digital Strategy
- Creative
- Content Strategy
- Media Planning
- Media Buying
- Community Management
- Video Production
- Photography
- Design
- Influencer Marketing
- Digital Advertising
- Creative Advertising
- Copywriting
Size: 50+
Best for: Enterprise, Small and Midmarket Businesses
Minimum Project Price: $50,000
Location: Boston, Massachusetts; New York, NY
Channels: Instagram, Facebook, Twitter
Fuel Online, a US-based digital marketing company, is an upcoming star in social media marketing. This is a full-service agency that can handle end-to-end social media campaigns.
It does not just get you organic social media engagement, but can also help you manage social media advertising campaigns.
Services:
- Social Media Marketing
- PPC Advertising
- Search Engine Optimization
- Digital Strategy
- Web Design
- Mobile and App Marketing
- Ad Management and Placement
- Content and Creative
- Social Media Awareness
Size: 1-10
Best for: Small and Midmarket Businesses
Minimum Project Price: $5,000
Location: Seattle, Washington
Channels: Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube
This is a social media agency that claims to be an expert in telling brand stories in a way that gets the maximum engagement. And, they do it with a result-oriented mindset and have analytics capabilities to show the results as well.
What else?
It is a full-service agency that does everything from making a plan to executing it and tracking the results. They are also experienced in handling social media advertising, apart from the organic content creation and posting aspect.
Here’s how they categorize their list of social media marketing services:
- Strategy
- Content
- Management
- Advertising
Services:
- Social Media Marketing
- Content Marketing
- Blogging
- Copywriting
- Facebook Advertising
What Do Social Media Agencies Do?
Social media agencies work with businesses in developing and executing successful marketing strategies on social media. They help them to achieve social media goals and integrate them into larger business objectives. Many digital marketing agencies offer social media marketing as a part of their services, but you can also find dedicated agencies that specifically focus on social media service offerings.
Most of the time, social media agencies will help with strategy and execution as well as analytics and reporting. Beyond these essentials, they may be able to provide several other services specific to social media marketing. These include:
Social Media Audits
Before coming up with a strategy for your business, some agencies will run a social media audit to give them a baseline. This involves evaluating your current social media strategy and social accounts to see what’s working and what’s not. They will look at your existing content, posting schedule, engagement strategy, and more to identify hidden opportunities, mistakes, and other action points.
For instance, they may notice that you’re not levering videos enough or that you’re posting inconsistently. In some cases, the audit process might reveal the need for providing additional details about your business such as your hours and your contact info.
A social media audit service can be highly effective for brands that already have an existing social media presence or strategy but aren’t seeing significant results from those efforts. On the other hand, you may not necessarily need it if you’re only just getting started with social media marketing. In this case, the agency will work with you in building your social media strategy from scratch.
To gain further insights into what makes a social media agency truly effective, we sought the expertise of Camille Kennedy, an expert marketer specializing in B2B and B2C marketing for tech startups and brands. Camille shares her perspective on the top qualities businesses should seek in a social media marketing agency:
Design and Content Production
Many social media agencies can help with designing and creating content for social media. This may include writing compelling social copy and creating original graphics according to the latest social media size guides. So if you’re going to need help with creating Stories and visual content, make sure to look for an agency that offers these services. The same goes for brands that are struggling to create impactful messaging for their social media marketing efforts.
Additionally, some agencies will also be able to help with video production according to the latest social media video specs. From animated videos to live-action videos to app previews, they’ll be able to take over the entire process starting from concept to production. This type of service is ideal if you’re going to need help with TikTok marketing or if you need to ramp up your social video efforts.
For example, Fresh Content Society worked with Manny’s Deli to come up with creative and relatable content aligned with different social media platforms. On Twitter, they sent out friendly and casual Tweets in a brand voice that resonated with the audience. On TikTok, they leveraged popular sounds and trends to create videos the audience could relate to. As a result, Manny’s Deli generated more than 500,000 engagements across all channels and even increased sales by 1,500% with a single Tweet.
@mannysdeli How would YOU describe Gino? #mannysdeli #chicagofood ♬ original sound – gagasfamemonster
However, brands that already have an in-house content team may not necessarily need to look for an agency that offers services for content production. In this case, directions and ideas from a social media agency may be more than enough to align your content team’s efforts with the rest of your social media strategy.
Social Media Management
One of the most popular services offered by social media marketing agencies is social media management. While content creation may be part of the package, social media management also encompasses services related to publishing and scheduling as well as community management.
Social media agencies make data-backed decisions on how to publish and schedule content for your brand’s social media account. This involves looking at optimal posting frequencies and the best times to post to get the most visibility and engagement for your brand. They’ll then use powerful social media posting and scheduling tools to strategically distribute content across your social media calendar and automatically push out your posts at optimal times for the most engagement.
Where social media agencies shine the most is when it comes to community management. Not every business has the resources or workforce needed to constantly monitor comments, mentions, and messages on social media. Let alone being able to respond promptly and engage with your community on a regular basis. That’s exactly where a social media agency can help, enabling you to stay on top of your incoming messages, comments, and brand mentions.
Most social media agencies are equipped with sophisticated social listening and monitoring tools. This enables them to keep track of every relevant comment, message, and brand mention that needs a response. They also have the expertise to provide quality support and help enhance your customer experience on social media.
In some cases, social media management may involve strategizing and launching social media contests on your behalf. This is what LYFE Marketing did for Clearon Bleach Tablets, strategically running six contests in a 3-month span. They ended up with a 430% increase in followers and a 112% increase in revenue during this period.
Social Media Advertising
Another key service provided by social media marketing agencies is paid social advertising. This type of service enables brands to quickly reach their ideal customers by targeting them with relevant social ads in a highly precise manner. A social media agency will take over the entire process and help you execute an impactful social media ad campaign that delivers results.
Before executing your campaign, they’ll consider factors such as budget, goals, and target audiences to develop a customized strategy. They will then use their media buying expertise to effectively deliver the right ads to the right people and right channels at the right time.
For example, Moburst worked with Say to refine their app and target a relevant audience through multiple ad networks as well as Apple search ads. They then created a micro-segmented media campaign to help people visualize the different use cases for the app. In just three months, the app gained 60,000 new active users. Moburst was also able to reduce the cost per install by more than 60%.
Keep in mind that some agencies may provide ad services only for specific social networks such as Facebook and Instagram. It’s important to look for an agency that has the expertise and experience needed to deliver impactful ads on the platforms you want to use.
Influencer Marketing
After the massive popularity of influencer marketing, many social media marketing services pivoted to include it among their service offerings. With most influencer marketing campaigns taking place over social media, it’s become an essential aspect of social media marketing. So it only makes sense for social media marketing agencies to also handle influencer marketing. In some cases, however, the agency may specifically focus on influencer marketing without offering other types of social media services.
A social media agency can help you develop an influencer marketing campaign and handle other crucial parts of the campaign such as influencer sourcing and vetting as well as outreach. In some cases, the agency will give you access to their proprietary software so you can do your own influencer sourcing if that’s what you prefer. Some may even be able to extend their services to negotiation and contracting, helping you save tons of time.
When ExeGi Pharma needed to raise awareness about their Visbiome Vet Probiotic, The Influencer Marketing Factory took over and helped them launch a successful campaign with relevant influencers. They activated several leading social media creators including pet parents and pet influencers who created content sharing info about the product. This generated 45,000+ impressions on Instagram Stories and 75,000+ combined views on YouTube.
Most agencies that offer influencer marketing services will oversee the campaign execution and keep track of influencer performance on your behalf. Others may even be able to take over payments and shipping as well.
Keep in mind that different agencies may specialize in certain types of influencer campaigns. For instance, while others may specifically work on product seeding and UGC campaigns, others may be more familiar with brand sponsorship campaigns. So make sure to look into the types of campaigns they can run before you decide on an agency to work with.
Types of Social Media Agencies
As mentioned above, many digital marketing agencies will offer social media as a part of their services. Meanwhile, you may also find agencies dedicated to specific types of social media marketing. So it’s important to understand the different types of social media agencies available in the market to help you with your search.
Full-Service
As the name suggests, a full-service agency offers just that – a full range of services to help with all your social media marketing needs. This includes everything from strategy and content production to community management and advertising. Working with this type of agency is ideal because you won’t have to look anywhere else to address certain needs such as a video production company to create TikTok videos, for example. Instead, you can count on the agency as an extension of your brand and have them handle everything related to social media.
In some cases, full-service may also refer to a full-service digital marketing agency that also offers all kinds of social media marketing services. So if you also need help with other aspects of digital marketing such as content marketing or email marketing, you’ll want to look into these agencies.
Specialty Service
Some social media agencies may offer a few types of social media services that they’re particularly good at but are unable to address every social media marketing need. For example, they may be highly equipped to handle community management but won’t have the expertise or resources to handle paid social ads.
It’s highly common to see agencies that are extremely good at influencer marketing but are unable to help with other aspects of social media marketing. Similarly, there are agencies that focus specifically on certain platforms such as TikTok or LinkedIn.
So depending on your unique needs, you may even prefer to work with these types of agencies instead of ones that offer full-service solutions. For instance, if you already have a strong social media team in-house and only need help running an influencer marketing campaign, then a specialty social media agency will be an ideal option.
Niche-Based
Additionally, you can also find social media agencies that focus on specific niches. This is highly common in markets such as B2B and ecommerce. Industries such as crypto, gaming, fintech, and blockchain may also do well from working with an agency that has expertise in their niche.
However, niche-based agencies aren’t just limited to these industries. You may be able to find agencies specializing in social media marketing for verticals such as sports, music, apps, and so on.
Benefits of Hiring a Social Media Agency
If you’re still on the fence about hiring a social media agency for your business, here are some of the key benefits to help you make a decision.
Save Time
One of the most obvious benefits is the ability to save time. When you have a team of experts handling your social media marketing, it leaves you free to focus on other important aspects of running a business. You won’t have to “waste” precious hours checking your Instagram DMs or monitoring your Twitter mentions.
Leverage Advanced Software and Tools
Most social media agencies make use of sophisticated software and tools to provide high-quality services. When you work with them, you indirectly get to leverage these toolkits without having to spend extra on subscription plans and software purchases.
Access to Valuable Human Resources
On the same note, you can also make use of the agency’s valuable team of social media experts without having to hire a full-fledged in-house team. This gives you access to valuable human resources to take care of all your social media needs–whether it’s design or community management.
Tap into Their Expertise
Another major benefit is the ability to tap into their expertise. Social media agencies have years of experience with different aspects of social media marketing. This not only gives them the expertise but the industry knowledge to make informed decisions on how to get the best results for their clients.
Maximize Your Social ROI
As a combined result of the above, social media agencies can help you get more out of your marketing dollars. They help you optimize your strategy to maximize your social media ROI while improving cost-efficiency.
Pricing Information for Social Media Agency Services
The cost of social media agency services depends on a number of factors such as expertise, service package, experience, location, project size, and more. Large projects will naturally cost more as will services from an agency in an expensive city. Most agencies do not advertise their rates upfront and instead request potential clients to reach out for customized quotes based on their needs.
In most cases, however, you can expect to spend anywhere between $900 and $20,000 a month. To learn more about pricing for social media agency services, check out the section on the average cost of hiring a social media marketing agency.
Average Cost of Hiring a Social Media Marketing Agency
There are a number of factors that influence the actual cost of working with a social media marketing agency. While your project size and scope are a key factor, you’ll also have to consider other factors such as the agency’s reputation and expertise as well as where they’re located. Typical rates for social media marketing agencies vary from city to city due to differences in market demand and operational costs.
To get a better understanding of these differences, let’s take a closer look at the average minimum campaign sizes and hourly rates for social media marketing agencies in different countries in the U.S.
Agency Success Metrics: ROI and Engagement Rates
One key question before choosing a social media marketing company is why you should be working with an agency in the first place. What kind of benefit can an agency deliver to your social media marketing efforts? And how do you quantify those benefits?
The answer lies in your numbers. Social media agencies have the tools and expertise necessary to significantly improve your performance metrics. Here are some of the key performance indicators (KPIs) that will help you assess the effectiveness of a social media marketing agency. Keep in mind that the specific KPIs may vary depending on the goals you wish to achieve through social.
- Impressions – A measure of the number of times your content is displayed to social media users. This is a relevant metric for measuring the effectiveness of a social media company at distributing and promoting your content to the right audience.
- Reach – A measure of the number of people who see your social media content. This is another relevant metric to see just how effective the agency is at targeting the right audience on social media.
- Engagements – The total number of engagements received for a particular campaign or social media content. This helps you understand how well the campaign or content resonates with the audience. It’s a great way to assess an agency’s ability to craft messaging, content, and/or creative that aligns with your goals and target audience.
- ROAS/ROI – The profit earned in comparison to how much you spent on the ad or marketing campaign. This is one of the most important KPIs for measuring agency effectiveness as it helps you understand whether they’re making the most of your investment.
- Clicks/CTR – If your campaign involves links, this metric will help you measure the number of clicks or click-throughs generated. This gives you an idea of whether the offer or messaging crafted by the agency was effective enough to drive action.
- Conversion Rate – A measure of the number of social media users who took a conversion action as compared to the total number of people who saw or interacted with your ad or content. Similar to the above metric, conversion rate is another way to measure the effectiveness of an offer or messaging to drive a relevant conversion action.
- Referral Traffic – The total number of traffic coming to your website or landing page from social media. If your campaign involves driving traffic to your site, an increase in this performance metric proves that the agency is effectively helping you achieve your goal.
- Leads – The total number of leads gained through your ad or social media campaign. If your campaign involves lead generation, the right social media agency should help you generate a significant number of leads.
- Follower Growth – The number of new followers gained after your social media campaign. With the right social media marketing company, you should be able to see an increase in these numbers even if you didn’t specifically aim to grow your following.
Leading social media agencies have the capability to significantly boost these numbers by helping you develop impactful and targeted campaigns based on your goals. On average, social media ad campaigns typically generate an ROI of 250%. Although these numbers are already impressive, an agency can help you get even further. Converse, for instance, saw an ROI of 1,554% from TikTok after partnering with Obviously.
Beyond your overall ROI, social media marketing companies can nail down the specifics and improve other key performance metrics depending on your goals. For example, agencies like Thrive helped one of their clients reach more than 4.5 million people on Facebook, which led to an additional, 87,000+ visits from the platform. Meanwhile, the client managed to gain 20,000+ Instagram followers with the agency’s help.
Some companies have reported a whopping 29,000% increase in mobile referral traffic from Facebook after working with Thrive. They also reported a 1,918% year-over-year increase in Facebook referral traffic. Others were able to grow their engagements by 79.7% and maximize their return on ad spend by 85% with the help of a social media company.
Similarly, businesses like Niko’s Neighborhood Bar saw a 154.3% lift in total engagements with an agency to help them develop engaging social media posts and targeted ads. Their net page likes also grew by 1,425% over the previous year.
While the average click-through rate for social media ads is around 1.21%, brands like StreamShift have been able to achieve an impressive CTR of 13.85% after working with Lyfe Marketing. With 65,029 link clicks in total, the brand spent only $0.002 for each click while the average CPC for social media ads is between $0.38 and $5.26 depending on the platform.
Although far from complete, these numbers paint a clear picture of the kinds of metrics and improvements you can expect from working with a social media marketing agency. However, keep in mind that the actual results may vary depending on factors such as your goals, target audience, platform, business size, and industry.
Industry Specializations: Success Stories by Sector
As mentioned above, social media agencies can make a huge difference in your brand’s social media performance. However, the results may vary by industry. To get an even better understanding of the results you can achieve, let’s take a look at some leading success stories across various verticals.
Home Remodeling Service
Bath Planet – Fresh Content Society
Bath Planet, a bathroom remodeling service, worked with Fresh Content Society to drive more sales using Facebook ads. The agency developed and tested a mix of photos and videos to see what resonated with the target audience. After implementation, the ad campaign drove the following results:
- 4,000% increase in customer engagement
- $1+ million in sales
- 20x ROAS in the first 90 days
Gaming
Call of Duty League – Viral Nation
Viral Nation was tasked by Activision Blizzard Esports with the challenge of increasing viewership and subscribers for Call of Duty League. The agency put together a complex ambassador program involving several established creators. These creators generated social content to spread awareness about the league across various social media platforms. Viral Nation achieved the following results:
- 32% year-over-year increase in subscribers
- 96 million impressions
- 6.2 million views
Ecommerce
URBAN MAVERICKS – Ninja Promo
URBAN MAVERICKS worked with Ninja Promo with the goal to reach a social media audience that shares their values of making conscious buying choices and respecting the environment. The agency developed informative and eye-catching rubrics aligned with those values as a part of their visual strategy. Here are some of the main results they achieved:
- 150% increase in organic traffic from social media
- 270% increase in engagement rate
- 5x greater average check
Consumer Food and Beverage
Sun Pacific – Sculpt
When Sun Pacific wanted to elevate the social media presence of their two popular brands, Cuties and Mighties, Sculpt took charge of the strategy and execution. The agency helped with refreshing the brand personalities and introduced a new content series. They developed a content strategy involving user-generated content, delicious product shoots, helpful tips, and gamification. As a result, Sun Pacific was able to achieve the following using just 50% of the allocated budget:
- 33+ million impressions across channels
- 27,000% growth in Instagram reach
- 75% growth in Twitter followers
B2B
LeaseLock – Cleverly
Cleverly was tasked with the challenge of building brand recognition for LeaseLock. The agency successfully pulled this off through LinkedIn by connecting with thousands of influencers and decision makers within the company’s target market. Cleverly then published strategic content and executed direct oureach campaign on the platform. Here are some of the key results they achieved within a 12-month period:
- 386 leads generated
- 1 million apartments enrolled
- $1 million in revenue generated
Frequently Asked Questions
Who is the best social media marketing agency?
Some of the best social media marketing agencies include Moburst, Viral Nation, Fresh Content Society, Sociallyin, The Influencer Marketing Factory, and NinjaPromo.
What services does a social media agency offer?
A social media agency offers services related to social media marketing, which may include social media audits, strategy and planning, content production, social media management, paid social advertising, influencer marketing, and analytics and reporting.
How much do social media marketing agencies charge hourly?
The hourly rates for social media marketing agencies vary depending on factors such as experience and location. But you can expect to spend somewhere between $80 and $150 per hour with a social media agency.
How much does a social media marketing agency cost?
The cost of a social media marketing agency varies depending on several factors including service package, experience, location, etc. But costs typically range between $900 and $20,000 per month.
How do I find a social media agency?
You can find a social media agency for your business by narrowing them down based on factors such as service offerings, niche/industry, specializations, hourly rates, and more.
What are the benefits of working with a social media agency?
Working with a social media agency can help you save time, tap into their valuable human resources, leverage sophisticated tools, and get more out of your social media efforts.
How can I find a social media marketing agency that fits my budget?
You can find a social media agency that fits your budget by shopping around and looking into their hourly rates and minimum project price.
Which are the best low-cost social media agencies?
Agencies like NinjaPromo, Thrive Internet Marketing Agency, and Sculpt are some of the best budget-friendly social media agencies.
What are the best social media marketing agencies for small businesses?
Joseph Studios, New Jupiter Media, BrandLyft, and Savage Global Marketing are some of the best social media marketing agencies for small businesses.
What is the typical social media agency pricing?
Social media agency pricing typically ranges between $80 and $150 per hour and may vary depending on service packages, project size, location, and many more.
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