To come up with the best Mailchimp alternatives for 2024, Forbes Advisor considered dozens of options across thousands of data points. Our team evaluated each software on its feature set, ease of use, customer reviews, price, customer support, availability of A/B split testing and automation. We selected the top contenders based on a five-point scale system.
Pricing (15%)
This category considers the availability of a free trial or free version, the starting price and the highest-tier pricing. The scoring accounts for the affordability and flexibility of pricing plans, allowing users to find an option that best fits their budget.
General Features (40%)
This section evaluates the software’s available features, such as unlimited email, image library, social media integration, marketing automation and A/B testing. The scoring takes into account the comprehensiveness and effectiveness of these features, and how they meet the diverse needs of users.
Third-party Ratings (10%)
This category looks at the software’s ratings on Trustpilot, G2 and Capterra. A score of 3.5 or higher on each platform indicates a positive overall user experience and satisfaction. The scoring weighs the reliability and reputation of the software in the market.
Expert Scores (35%)
This section evaluates the software based on expert opinions, considering factors, such as standout features, the level of detail provided, value for money, popularity and ease of use. The scoring takes into account the overall assessment of the software by industry professionals and how well it caters to user needs.
لا تعليق