Starting an eCommerce business takes a whole lot of blood, sweat, and tears. To ensure that all your hard work gets noticed by the right people at the right time, it is a good idea to reach out to a marketing agency that specializes in eCommerce marketing. From PPC to SEO, there are many services that they can offer to help you elevate your brand.

Some agencies specialize in only marketing, while other full-service agencies can help you with much more than just marketing. So, where do you start? To help you, we’ve narrowed down the search to the following top 28 eCommerce marketing agencies.

Table of Contents

Top eCommerce Marketing Agencies to Elevate Your Brand:

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ecommerce marketing agencies



Location: Vancouver, WA

Industries: eCommerce

Pricing: Offers flat-fee pricing; specific rates available upon request

Sellozo distinguishes itself in eCommerce marketing by providing specialized Amazon PPC management services. What distinguishes them is their unique blend of AI-driven technology and expert human strategy. Their US-based team of Amazon eCommerce experts is adept at crafting and executing advertising strategies that drive substantial business growth.

Key eCommerce marketing services offered by Sellozo include strategy development, comprehensive campaign setup, and advanced keyword discovery. They excel in maximizing campaign performance, focusing on reducing wasted ad spend and enhancing return on investment.

Their approach to Amazon PPC management involves detailed analytics and reporting, ensuring transparency and informed decision-making. With services like campaign dayparting and AI bid automation, Sellozo stands out as a valuable partner for businesses navigating the competitive Amazon marketplace.

They specialize in:

  • Amazon Advertising Optimization
  • Increasing Ad Profit
  • Dayparting Strategy Implementation


Location: Paramus, NJ

Industries: Medical and healthcare, legal, automotive, retail, B2B, hospitality, non-profit

Pricing: $100-$149 average hourly rate

Launched a decade ago by two brothers sharing a love for all things digital, SmartSites has assisted countless clients from all over the world to get more organic traffic for their eCommerce sites. Boasting a remarkable 97% rating from their customers on the quality of their services, their hard work has been recognized by multiple bodies, including an A+ rating from the Better Business Bureau and a citation as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine.

To date, they have helped their clients generate more than $100 million in revenue. With regards to eCommerce website development specifically, they can work with eCommerce sites on a wide range of platforms that include Magento, WooCommerce, Shopify, PrestaShop and BigCommerce. In addition to offering top integrated eCommerce marketing solutions, they are also one of the best SEO agencies to help you with long-term success.

Their services include:


Locations: Los Angeles, CA; Miami, FL

Industry: eCommerce, business, consumer products and services, hospitality and leisure, manufacturing

Pricing: $150-$199 average hourly rate

WEBITMD, a proficient digital marketing agency, has made a name for itself as the one-stop solution for businesses aiming for eCommerce growth. They specialize in eCommerce marketing, a field that involves promoting and selling products or services online through various digital channels. This requires a strategic approach, wherein the focus is to drive traffic, increase conversions, and maximize revenue for online businesses, all of which are capabilities that WEBITMD excels in.

Their services, devised by direct-to-consumer experts, deliver comprehensive and data-driven solutions to effectively elevate your eCommerce store. Over 250 eCommerce brands have entrusted their growth to WEBITMD, testament to their deep understanding of the direct-to-consumer market. Leveraging this knowledge, they’re able to boost sales and maximize your Return on Ad Spend (ROAS).

At WEBITMD, the process is exhaustive and meticulous. It starts with a profound understanding of your business model, extending to competitor analysis, campaign diagnostics, and goal setting. They design high-performance campaigns that they optimize continuously, focusing on key areas such as Paid Search & Social, Shopping Ads, eCommerce Marketplaces, and Remarketing & Display. One of their many success stories is that of Mila & Rose, who experienced a striking 700% increase in online orders, 1,000% surge in web traffic, and a 326% Year-On-Year growth. Hence, choosing WEBITMD as your eCommerce agency partner can translate into transformative outcomes for your business.

They specialize in:

  • Competitor Analysis
  • Social
  • Shopping ads
  • eCommerce marketplaces
  • Content marketing
  • Email marketing

Nuanced MediaNuanced Media

Locations: Tucson and Phoenix, AZ

Industries: eCommerce, manufacturing, retail

Pricing: $100-$149 average hourly rate

Nuanced Media is a full-service eCommerce and Amazon marketing services agency. They describe themselves as “Brand Champions”, and, instead of limiting their services to certain industries, they choose to work with businesses that show strong leadership and communication skills as well as opportunities for growth. Using the latest eCommerce marketing strategies, like affiliate marketing, and/or more traditional strategies, such as search engine optimization, they will help to ensure that you unlock these growth opportunities.

Their specialties include:

  • Website design and optimization
  • SEO
  • Email marketing
  • Forecasting and projections
  • Branding


Locations: New York, NY; San Francisco, CA; Tel Aviv, Israel; London, UK

Industries: Arts and entertainment, consumer products and services, media, supply chain and logistics, transport, utilities, eCommerce

Pricing: $150-$199 average hourly rate

Founded in 2013, Moburst is one of the top full-service, digital agencies. Trusted and loved by well-known brands like Samsung and Uber, they can help with consulting and marketing. With regards to their marketing services specifically, their team can help you with everything from crafting a high-impact strategy to social media management, and everything in between.

They offer an all-in-one package to help you strike the right balance between organic and paid social media. To ensure that they’re on the correct path, each month they will also investigate what delivered results. This includes identifying the optimal time to post, post frequency, and which type of content to create.

Their specialties include:

  • Brand positioning
  • Copywriting
  • SEO
  • Localizations
  • Email marketing
  • Website development

Disruptive AdvertisingDisruptive Advertising

Location: Pleasant Grove, UT

Industries: B2B, eCommerce, education, legal

Pricing: $100-$149 average hourly rate

Disruptive Advertising can help you to scale your eCommerce business by offering the skills, knowledge, and reporting needed. Their ideal clients are businesses that have significant room for impact. This means that they also need to have the necessary budget to back that up. For this reason, Disruptive Advertising chooses to work with businesses that can spend tens of thousands per month on their marketing. Then, to ensure that you get to enjoy the results that expect in return for spending a significant chunk on marketing, they prefer to work with companies on a long-term budget.

Their services include:

  • Paid search
  • Paid social 
  • Email marketing
  • Website optimization
  • Creative strategy
  • Landing page design and testing


Locations: Atlanta, GA (headquarters); Birmingham, AL; Frisco, TX

Industries: Automotive, communication, construction

Pricing: $100-$149 average hourly rate

If you want to make social media one of your focus areas, be sure to turn to Sociallyin. They create result-driven strategies for brands to help them with various social media marketing activities. Their team of social media marketing consultants, creatives, and strategists are up to date with the latest tactics and trends to help you create fresh campaigns.

Hiring a professional agency like Sociallyin to manage your eCommerce SEO is an invaluable asset when it comes to scaling your online store. Specialized teams of experts have the knowledge, experience, and resources to turn your website into a competitive force in the digital space. From crafting effective web design strategies to optimizing on-site content, they can ensure that your website has what it takes to draw in targeted customers and maximize ROI.

Their specialties include:

  • Brand awareness
  • Paid advertising
  • Social media community management
  • Analysis and reporting

Thrive Internet Marketing AgencyThrive Internet Marketing Agency

Locations: Dallas, TX (headquarters); Atlanta, GA; Arlington/Austin/Houston/San Antonio, TX; Baltimore, MD; Chicago, IL; Cleveland, OH; Denver, CO; Jacksonville/Miami/Orlando FL; Kansas City, MO; Las Vegas, NV; Los Angeles/San Diego, CA; Louisville, KY; Manhattan, NY; Minneapolis, MN; Myrtle Beach, SC; New Orleans, LA; Philadelphia, PA; Portland, OR; Seattle, WA

Industries: Education and finance, health and medical, home services, manufacturing

Pricing: $100-149 average hourly rate

Thrive Internet Marketing Agency is an established and respected marketing agency that offers a long list of marketing-related services, including eCommerce marketing. They understand the demands and challenges that online businesses face and to help ensure their clients’ success they implement cross-channel strategies and tried-and-tested optimization methods.

The results that they’ve achieved for their clients are testament to their expertise. For example, they helped one eCommerce store to generate more than $170,000 in revenue and a return on advertising spend of over 2,000% in just two months.

Their specialties include:

  • SEO and PPC
  • Content marketing
  • Website design
  • Amazon marketing
  • Social media marketing

1Digital Agency1Digital Agency

Locations: Hollywood, FL (headquarters); Philadelphia, PA

Industries: eCommerce, consumer products and services, fashion, alcohol and tobacco, automotive, medical

Pricing: $150-$199 average hourly rate

Founded in 2012, 1Digital Agency describes themselves as an eCommerce growth agency. Their team of more than 50 in-house experts has helped their clients to build hundreds of eCommerce websites across various industries. As one of the preferred partners of Shopify Plus, BigCommerce, Magento, and Volusion, they are one of the top choices if you want to use one of these eCommerce platforms specifically. In fact, Neil Patel has voted them as the best eCommerce agency for BigCommerce customization.

Their specialties include:

  • Marketing
  • Support
  • SEO and PPC

Absolute WebAbsolute Web

Locations: Miami, FL (headquarters); Los Angeles, CA; Lisbon, Portugal

Industries: eCommerce, retail, consumer products and services, manufacturing

Pricing: $100-$149 average hourly rate

Founded in 1999, Absolute Web has been in the business for more than two decades! While they are a full-service agency, they have strong skills in eCommerce development and management specifically, making them one of the top eCommerce agencies to grow and market your brand. As strategic partners of BigCommerce, Magento, and Shopify, their team of developers, designers, trend forecasters, and digital strategists specifically specialize in custom development of eCommerce solutions for these platforms.

With a six-year streak as part of the renowned Inc. 5000 list in 2023 and Searchspring’s Magento Partner of the Year in 2022, it is no wonder that brands like Beverly Hills Polo Club and Blackbird Cigar have used them for their eCommerce projects.

Their services include:

  • Branding
  • Digital marketing
  • Content production
  • UI/UX design


Locations: London, UK; Dubai, UAE; Singapore; Hong Kong; New York, NY

Industries: B2B, fintech, SaaS, startups, small business, gaming, esports, mobile, cryptocurrency

Pricing: $50-$99 average hourly rate

NinjaPromo can handle basically all services related to digital marketing like a ninja. Their team of marketing ninjas can create a powerful marketing strategy for your online store. They believe that creating a solid foundation is key and will create a detailed roadmap to steer you on your path to consistent growth. To them, it’s a long journey, not a short-distance dash. They extend their scope to beyond merely the basics and use A/B testing, among other things, to yield maximum results.

From optimizing your store to designing ads to creating content that converts, they can help you with various services. Plus, if you want to expand your focus to Amazon, they can assist you in reaching a new group of online shoppers.

Their specialties include:

  • eCommerce SEO
  • eCommerce PPC
  • Social media marketing
  • Content marketing

Avex DesignsAvex Designs

Location: New York, NY

Industries: Consumer products and services, eCommerce, retail

Pricing: $100-$149 average hourly rate

If you have a fashion or lifestyle brand and you specifically need help with email marketing, Avex Designs is one of the top email marketing agencies to help you grow your brand. Avex uses a data-backed approach to help with UX design services, conversion rate optimization, and eCommerce development. As a Shopify Plus Partner Agency, they mainly focus on optimizing and marketing websites built with Shopify.

Their services include:

  • UX design and development
  • Klaviyo email marketing
  • Branding
  • eCommerce discovery


Location: Miramar Beach, FL

Industries: Financial services, hospitality and leisure, retail, eCommerce

Pricing: $150-$199 average hourly rate

DigitlHaus is an award-winning, full-service eCommerce agency. While their headquarters are in Florida, they pride themselves in the remote agency culture that they have fostered which has allowed them to hire the best talent across the globe. They work with a wide range of brands that include Fortune 500 companies, the B2B sector as well as B2C brands and have worked with clients like Lowe’s. From automotive to consumer goods, they have served multiple markets.

While not limited to these, their services include:

  • Branding
  • eCommerce strategy
  • Conversion optimization
  • SEO


Locations: Baltimore, MD; Philadelphia, PA; Austin, TX; Orlando, FL

Industries: Consumer products, eCommerce, manufacturing, retail

Pricing: Contact them for a custom quote.

Whether you simply need help with your eCommerce website or need more insight into developing an effective eCommerce marketing plan, Groove is a full-service eCommerce agency that can help you to build websites and implement eCommerce marketing best practices. They were founded in 2007 and have earned awards and recognitions from Inc. 5000 and the US Agency Awards. Brands that they have worked with include Hershey’s, US Open Shop, and Cutter & Buck.

Their services include:

  • Website support
  • eCommerce SEO
  • Email marketing
  • eCommerce PPC


Location: Denver, CO

Industries: Consumer products and services, travel and tourism, health and wellness, beauty and fashion, B2B, custom products

Pricing: $150-$199 average hourly rate

Inflow is viewed as one of the best eCommerce marketing agencies by Google, McAfee Security, and Moz. They are also one of the oldest eCommerce companies boasting 14 years of experience in the field. Instead of trying to offer various services, Inflow has decided to focus on search engine optimization (SEO), paid search advertising, and conversion rate optimization and only with eCommerce businesses. All in all, thanks to their specific focus they are one of the best eCommerce specialists for help with marketing and advertising.

Their services include:

  • PPC
  • SEO
  • Content marketing strategies
  • Paid social

Kobe DigitalKobe Digital

Locations: Los Angeles, CA (headquarters); Miami, FL; New York, NY; Las Vegas, NV; Phoenix, AZ

Industries: Consumer products and services, eCommerce, arts and entertainment, IT, medical

Pricing: $100-$149 average hourly rate

Kobe Digital is one of the top agencies if your target audience is mainly millennials. This young, up-and-coming eCommerce agency ensures that they keep up to date with what is currently trending to help their clients engage more effectively with younger users. Not only can they help you to create eCommerce websites and apps, but they can also help you with branding by identifying your value propositions and unifying your messaging. For example, for Non-stop Watches they created a fully customized website that showcases the values behind the brand and an intuitive product catalog.

Their services include:

  • SEO
  • Social media marketing
  • Custom campaigns
  • PPC

Lounge LizardLounge Lizard

Locations: New York, NY (headquarters); Long Island, NY; Nashville, TN; Miami, FL; Washington D.C.; Los Angeles, CA; Charleston, SC; Richmond, VA

Industries: eCommerce, consumer products and services, construction, business services, automotive, education, finance, entertainment, medical, media, manufacturing, legal

Pricing: $10,000 minimum project size

Lounge Lizard is one of the top eCommerce agencies that can help you with marketing your online store. With offices across the US, they have helped clients like Blue Foundry Bank, Digital Optometrics, and Festo. From helping you to establish your brand voice to creating a mobile app, they offer a wide range of ROI-driven digital marketing services.

In addition to eCommerce marketing, they can also help you with:

  • Branding
  • UX/UI
  • Interactive design

NP DigitalNP Digital

Locations: Las Vegas, NV, with 17 global offices in North America, Australia, Asia, Europe, and South America

Industries: Advertising and marketing, business and financial services, IT, non-profit

Pricing: $100-$149 average hourly rate

Trusted by successful online companies such as Crazy Egg, Hello Bar and KISSmetrics, NP Digital is a performance marketing agency that was created by marketers. With offices across the world, their clients include the likes of Facebook, eBay, and Adobe XD. For example, for Adobe XD they are currently helping to market, optimize, and grow its live site.

Their services include:

  • Paid search marketing
  • Content marketing
  • SEO
  • Social media marketing
  • Data, analytics and insights


Locations: San Francisco/Los Angeles, CA; Seattle, WA; Vancouver, Canada; Vilnius, Lithuania

Industries: Business and financial services, media, consumer products and services, arts and entertainment

Pricing: $200-$300 average hourly rate

From crafting eCommerce strategies to implementing UI/UX design, RNO1 offers various services aimed at eCommerce brands. With regards to eCommerce specifically, they strive to create experiences that are purposeful as well as profitable. One of their eCommerce projects that deserves a mention is the work that they have completed for LOLIWARE, the world’s first edible bioplastics. The deliverables included a digital strategy, creative direction, prototyping, CMS development, and UX/UI design. The project was so successful that LOLIWARE aired on “Shark Tank”, the hit US TV show. 

Their services include:

  • Branding
  • SEO
  • Web and app development
  • Growth strategy
  • PPC
  • Email marketing


Location: Red Hook, NY

Industry: eCommerce, business and technology, consumer products and services, non-profit, home and interior décor, industrial and utility

Pricing: $150-$199 average hourly rate

If you need help specifically with pay-per-click campaigns, be sure to check out Shero. They are voted by UpCity as one of the top eCommerce PPC agencies. Founded more than a decade ago, they are an eCommerce agency that is based in New York’s Hudson Valley, but also have offices in Helsinki, London, and Tirana. Their team of almost 40 eCommerce specialists is the most skilled at helping established mid-sized to enterprise-level businesses with their Magento, Shopify Plus, or BigCommerce stores. Trusted by more than 150 brands, they have helped clients in a wide range of industries that include clothing, food and wine, as well as health, beauty, and lifestyle.

Their services include:

  • Custom Shopify development and apps
  • Shopify SEO
  • eCommerce Growth and marketing
  • Magento design and discovery
  • BigCommerce project planning and discovery

Single GrainSingle Grain

Location: Los Angeles, CA

Industries: Small businesses, communications, business and finance, consumer products and services

Pricing: $10,000 minimum project size

If you need help specifically with eCommerce marketing, be sure to check out Single Grain. By using a unique digital marketing campaign for each of their clients, they have helped their clients to scale their businesses at a significant pace. It is this customized approach that has helped them to land big clients like Airbnb, Amazon, Crunchbase, and Uber, while their happy eCommerce clients include Random House, Fujitsu and KitchenAid.

As a full-service digital agency, they also offer various other services that include:

  • SEO
  • PPC
  • Podcast advertising
  • Conversion optimization
  • Content marketing


Locations: Miami/Fort Lauderdale, FL; Lisbon, Portugal

Industries: Fashion and apparel, beauty and cosmetics, health and wellness, food and beverage

Pricing: Contact them for an estimate, custom pricing.

Founded only a few years ago in 2018, Evestar is one of the newer marketing agencies on our list. Their focus is to scale eCommerce D2C brands by helping them to find their “hyper-growth”. As an independent digital firm, they’re committed to delivering a personal and tailored service to all of their clients, while keeping the costs down by limiting overhead costs and commission fees. Their holistic marketing strategies focus on social media, email marketing, and influencer marketing and they will leverage multiple of these channels to help you drive traffic.

Their specialties include:

  • Email marketing
  • SMS marketing
  • Website design
  • Video content creation

Storm BrainStorm Brain

Locations: San Diego/Los Angeles, CA; New York, NY

Industries: eCommerce, financial services, medical, retail, government

Pricing: $150-$199 average hourly rate

Storm Brain is a full-service digital brand and marketing agency that focuses on eCommerce development and services related to creative marketing. From their offices on the East and West Coast, they implement custom strategies that take advantage of various tactics. During the 20+ years that they’ve been in business, they’ve worked with a number of well-known brands including the likes of Zillow and Century 21.

Their specialties include:

  • Social media management
  • Branding
  • Online reputation management
  • Google Ads management

Intero Digital (formerly SocialSEO)Intero Digital (formerly SocialSEO)

Location: Colorado Springs, CO

Industries: eCommerce, retail, automotive, business and financial services, consumer products and services, hospitality and leisure, manufacturing, IT

Pricing: Project sizes often range from $10,000 to $49,000

If you are specifically searching for an agency that can help you with SEO, be sure to check out Intero Digital, known as SocialSEO before changing its name early this year. Intero Digital offers a range of eCommerce SEO strategies like conversion rate optimization and competitor research to help grow your eCommerce business.

In addition to eCommerce SEO, they also offer the following marketing services:

  • Email marketing
  • Amazon digital marketing
  • Content strategy
  • Graphic design


Location: Lehi, UT

Industries: Baby and kids, fashion and apparel, home goods, sporting goods and outdoor

Pricing: $150-$199 average hourly rate

Stryde is a boutique eCommerce marketing agency that focuses on helping clients in the baby/mom, home, goods, fashion and apparel industries. Whether you are only starting out or have already grown your venture to a big company, their team of marketers can help you to grow your online visibility by creating and executing digital marketing strategies. What sets them apart from most other eCommerce marketing agencies is that the majority of their team members are women. So, if you mainly target female audiences, their skills as marketers and experience as consumers can be invaluable. 

Their services include:

  • Technical eCommerce SEO
  • Facebook and paid ads
  • Email marketing
  • Conversion rate optimization


Locations: Boston, MA; Charleston, SC; Springfield, MO; Charlotte, NC; Denver, CO; Dubai, UAE

Industries: eCommerce, automotive, medical, manufacturing

Pricing: $150-$199 average hourly rate

Although Trellis is a full-service digital agency, they specialize in eCommerce. With the help of data-driven strategies, they drive traffic, engagement, and conversion for major B2B and B2C brands. From the automotive aftermarket to apparel and fashion, they have helped leading brands in countless different industries. Their efforts have been recognized by BigCommerce that has included them in its list of best-in-class agencies, while UpCity has included them in their list of the top eCommerce web design agencies.

Their eCommerce services include:

  • Integrations
  • Marketing
  • Website development
  • UI/UX design 
  • Channel optimization


Location: San Francisco, CA

Industries: IT, business and financial services, non-profit, healthcare, B2B software, legal

Pricing: Average setup and management costs are provided on their website. Contact the agency for a more specific and comprehensive estimate.

As a digital marketing agency, Upgrow can help you with a multi-channel eCommerce marketing strategy. With the help of automation such as real-time reporting and a broken-link checker, they have more time to focus on creating an effective strategy for your brand. They start their process with what they call hyper-targeted marketing. This way, they can help brands to identify their ideal target audience to achieve more sales and decrease ad spend.

Their full-service eCommerce marketing services include:

  • SEO
  • Paid search
  • Social ads
  • Content writing
  • Conversion rate optimization
  • Landing page design


Locations: Harrisburg, PA (headquarters); Regional Hubs in York/Lancaster, PA; Fort Myers/Tampa, FL; Ann Arbor, MI; Cape Town, South Africa; and Guatemala. Satellite offices in 22 locations in the US.

Industries: eCommerce, business and financial services, dental, manufacturing, medical, retail, legal, energy and natural resources

Pricing: $100-$149 average hourly rate; WebFX also offers plans for specific services.

WebFX is one of the best digital marketing agencies and at the time of writing this they are the eCommerce marketing agency on Clutch with the most reviews. Founded in 2009 with locations all around the United States, their team of 200+ award-winning marketers, developers, and designers can help your eCommerce brand to create a custom strategy to meet its specific goals and needs.

Their eCommerce services include:

  • Custom eCommerce SEO strategy
  • eCommerce PPC
  • eCommerce social media advertising
  • B2B eCommerce enablement
  • Walmart Marketplace advertising
  • Facebook Marketplace for Business
  • Shopify optimization services
  • Amazon SEO and product optimization

Top eCommerce Marketing Strategies That Drive Sales

Marketing for eCommerce businesses can be similar to conventional digital marketing, although with more explicit goals such as conversions. Some of the top eCommerce marketing strategies that drive sales are:

Key Strategies eCommerce Marketing SuccessKey Strategies eCommerce Marketing Success

SEO and Amazon Marketing

Optimizing your website or eCommerce business page for search engines is an effective way to drive sales. Getting the coveted top spots on Google SERPs is critical to obtain the best results. Studies have shown that less than 1% of users browse further than the first page of a search result, so ensuring that your SEO strategy is effective for your target keywords is vital.

In previous years, Google was the top choice of consumers searching for a product. In 2023, though, marketplaces have surpassed search engines to become the primary source for starting to search for products on the web. Approximately 31% of product searches began on marketplaces like Amazon, while search engines and brand websites accounted for 14%. Amazon marketing services can be particularly beneficial since the eCommerce company accounts for 37.6% of the online retail market share in the US in 2023.

Email Marketing

Ecommerce email marketing agencies and businesses use several strategies to attract customers. Email marketing can provide a high ROI with minimal costs when done right. The key is to personalize your emails, send them regularly to maintain the relationship and ensure that the content is relevant and appealing to them. Offer exclusive discounts, loyalty promos, and other exciting deals.

Content Marketing

Content marketing should be at the forefront of eCommerce strategies for businesses with a website. Content is anything on your website, including product descriptions, which should detail the best features of your product as seen from the customer’s perspective. You can display positive reviews and customer feedback to help build your credibility and reputation.

Your landing pages should have compelling copy that can draw your customers into your online store further down the marketing funnel. CTAs should capture the audience’s interest immediately. Finally, update your content regularly. Stale information is neither good for SEO nor attractive for potential customers.

Social Media Marketing

An excellent social media marketing strategy to incorporate is to combine your own content with user-generated content. Encourage your customers to post pictures of the products with a hashtag, and you can feature these posts on your website or your own account as social proof.

Brand awareness and customer engagement are the top goals for social media marketing for eCommerce. According to HubSpot, many consumers discover new products via social media channels. Some brands actively promote social selling, encouraging customers to purchase directly from social media. Still, you’ll see more businesses using Facebook, Instagram, TikTok, and other platforms to reach customers, promote new products, engage with them, and even deliver prompt customer service. 

Influencer Marketing

These days, influencers play a big role in eCommerce marketing. In 2023, 24% of consumers purchased a product recommended by an influencer, compared to only 18% in the same period in 2022. The same report says that Gen Z consumers are more likely to follow an influencer’s recommendations than their friends or family. The industry is so vast that numerous influencer marketing agencies offer services specifically for brands and influencers.

Pay-Per-Click (PPC) Marketing

While it’s ideal to create a solid market organically, it takes time to build a base using SEO and organic marketing methods. PPC strategies, when used with SEO and social media, can push your sales and conversion rates upward faster than organic SEO alone. With PPC, you can target specific market segments and reach more people. 

Mobile Optimization

An increasing number of consumers start their product searches on their mobile phones. Increase your sales by ensuring that your site is optimized for mobile. Mobile commerce is one of the top trends in eCommerce for this year, so you would miss out on a lot if you stick to desktop sites.

eCommerce Analytics: Measuring What Matters

Growing an eCommerce business means measuring the right key performance indicators effectively. For instance, website traffic is an important metric to monitor, but you should go beyond counting page visits for your eCommerce business to generate profit. It’s also crucial to use these metrics to guide your decisions regarding the business; simply tracking them is only half the work. What’s important are the insights you draw from these numbers and the actions you take following those insights.

Essential eCommerce MetricsEssential eCommerce Metrics

  • Conversion Rate. This is the percentage of website visitors who ultimately purchase something. In 2023, the average eCommerce conversion rate hovers between 1.65% and slightly more than 2%.
  • Bounce Rate. “Bouncing” occurs when users visit a webpage and then leave almost immediately. A high bounce rate means that people leave your website without browsing or engaging and signals a need for website improvement. 
  • Customer Acquisition Cost/Cost Per Acquisition. This is how much it takes to acquire a customer; that is, to get someone to visit your site and complete a purchase. You calculate it by dividing your marketing expenses in a given period by the number of new customers in that same timeframe.
  • Customer Retention Rate. Acquiring new customers is more costly, so many businesses also focus on retaining customers. A high customer retention rate for an eCommerce business means you have a good base of repeat customers.
  • Cart Abandonment Rate. People abandon carts for many reasons, so if you see a high cart abandonment rate, it’s time to check where they tend to drop off in the checkout process so you can pinpoint the issue. 
  • Average Order Value. How much are people spending on your store in one order? The average order value can give you insights into your pricing and the buying patterns of your customers. You can also focus marketing efforts on customers with a high Average Order Value (AOV), ensuring they return.
  • Return and Refund Rate. Returns are common in eCommerce, especially with the convenience of shipping. This can cost a business a lot, so it’s crucial to keep an eye out for this metric and draw actionable insights from it to keep your business afloat.

Utilizing AI and Machine Learning in eCommerce Marketing

AI has been a buzzword in almost all industries lately, especially with the launch of ChatGPT last year. Many consumers believe that AI will improve aspects of online shopping, such as product recommendations and price comparisons. Chatbots will likely become a permanent fixture in customer service, dealing with standard and basic customer requests quickly. However, some consumers are still a bit skeptical about AI and would prefer human assistance in customer service.

Despite consumer hesitation over using AI for eCommerce, its benefits for marketing are substantial. Generative AI can help you write engaging product descriptions, compelling copy and CTAs for landing pages, and even personalized emails for marketing. Some tools can even help with product research, pricing, and automation of some marketing tasks. Machine learning can be utilized to analyze a product’s sales performance so you can decide what to do next.

The usefulness of AI and machine learning is plenty; eCommerce businesses just need to know the best tools for eCommerce marketing to enhance their work. Hiring one of the top eCommerce marketing agencies listed above will also make your marketing strategy more effective by tapping into the skills and knowledge of these experts.

How Much Do eCommerce Marketing Agencies Cost?

eCommerce marketing is a crucial component for businesses operating in the online retail space. The cost of these specialized services varies, reflecting the diverse needs of eCommerce businesses. To assist in understanding this landscape, we have categorized a variety of eCommerce marketing agencies into distinct pricing brackets.

Budget-Friendly eCommerce Marketing Options

Pricing: $500 – $1,000

Agencies: Nuanced Media, SmartSites, Thrive Internet Marketing Agency, 1Digital Agency, Inflow, NP Digital, WebFX

Best For: Small to medium-sized eCommerce businesses seeking cost-effective marketing solutions to boost their online presence and sales.

Services Offered: These agencies typically focus on essential eCommerce marketing services, including SEO, PPC, basic social media marketing, and email marketing, ideal for those looking to start or scale their online marketing efforts.

Mid-Range eCommerce Marketing Specialists

Pricing: $1,000 – $5,000

Agencies: WEBITMD, Disruptive Advertising, Sociallyin, Moburst, NinjaPromo, Kobe Digital, Storm Brain, Intero Digital, Stryde, Upgrow

Best For: Growing eCommerce businesses in need of more comprehensive marketing strategies, including advanced SEO, content marketing, and targeted ad campaigns.

Services Offered: Offering a more detailed approach, these agencies provide services like advanced analytics, strategic planning, and integrated campaigns across various digital platforms.

Premium eCommerce Marketing Firms

Pricing: $5,000 and above

Agencies: Absolute Web, Avex Designs, DigitlHaus, Lounge Lizard, RNO1, Single Grain, Shero, Trellis

Best For: Larger eCommerce businesses or those with specific, high-end marketing needs, seeking comprehensive and customized marketing strategies.

Services Offered: These top-tier agencies offer extensive services including full-scale eCommerce marketing campaigns, cutting-edge technology integration, and bespoke digital solutions.

Customized eCommerce Marketing Plans

Pricing: Agreed upon request

Agencies: Sellozo, Groove, Evestar

Best For: Businesses looking for highly personalized eCommerce marketing strategies and those with unique requirements.

Services Offered: Specializing in creating personalized marketing plans, these agencies focus on custom solutions designed to meet the unique goals and challenges of each client.

What’s the Average Cost of eCommerce Marketing Agencies?

The average cost of eCommerce marketing agencies can vary significantly based on several factors, including the scope of services provided, the agency’s expertise, and the geographical location. Generally, these costs encompass a range of services essential for successful online retailing, such as SEO, content marketing, social media management, and targeted advertising campaigns.

For instance, based on our data, in a city like Miami, the average cost for eCommerce marketing services is approximately $3,352 per campaign, with an average hourly rate of $64. In contrast, in a city like New York, known for its competitive market and higher operating costs, the average campaign size for eCommerce marketing services is notably higher, around $5,614, accompanied by an average hourly rate of $71.

Propel Your eCommerce Business Growth

There’s a lot to consider if you want to scale your eCommerce business. Marketing is an integral component of your overall business strategy to drive sales. However, even something that seems straightforward encompasses a wide range of subspecialties, like content, social media, and influencer marketing. All of these contribute to your sales and marketing growth, but in different ways and with different techniques. Hiring an eCommerce marketing agency is a practical way to maximize your marketing budget and increase your sales.

Frequently Asked Questions

What is an eCommerce marketing agency?

An eCommerce marketing agency specializes in working with businesses that sell goods and products online. They can create, revise, or overhaul a marketing strategy tailored to an eCommerce business’s needs and goals. These agencies work to enhance online visibility, conversion, and sales of the business through tried and tested eCommerce marketing strategies.

What is the difference between a good marketing agency and an excellent one?

A great agency understands your business and your focus. This means that they’re able to create offers, content, or ads that appeal to your target audience.

How can you improve your brand?

One of the easier ways that you can improve your brand is by personalizing or humanizing your brand. It is easier for consumers to trust a brand when they are familiar with the faces working hard behind the scenes. To help you work out effective strategies that will help you to introduce the faces behind your brand to your target audience, it is a good idea to work with an agency that specializes in eCommerce marketing.

What are important things to keep in mind when marketing your online store?

It is best to start with just a few eCommerce marketing strategies. Consider your target audience and identify which channels would be easier for your business to use. Then, write specific activities for these channels. For example, if you cater to millennials, concentrate on the social media channels that they use the most. It is better to keep it simple and ensure that you use a few strategies effectively, before you include more strategies in your plan.

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شركة النمر هي شركة متخصصة في تصميم وادارة المواقع الالكترونية والارشفة وكتابة المحتوى والتسويق الالكتروني وتقدم العديد من خدمات حلول المواقع الالكترونية والتطبيقات وهي شركة رسمية ومسجلة منذ عام 2015.

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