DIGITAL FIELD
Digital and new technologies are critical to us within PUMA Marketing. We’re always ready to get started on the newest technology used by our consumers every day, ensuring that we’re using these platforms in relevant ways.
To connect with Generation Z, the debut launch of PUMA Future Rider in Hong Kong took place in a gaming stadium. Our marketing team invited gamers and fashion influencers to spend a day full of e-sports, good vibes and colorful sneakers, in which we could open a playful conversation with our consumers.
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