Consider Your Future Goals
An online marketing master’s can open the door to marketing careers in management, advertising, social media and other fields. However, each program is unique, so think about what you want to do after graduation and find the curriculum that best matches your goals.
For example, if you want to specialize in digital marketing management or social media, pick a program that offers those concentrations or electives.
If you don’t have a background in marketing, consider prioritizing programs that involve internships or other hands-on experiences. This helps you meet people in the industry and start building your network, which can lead to new job opportunities. However, if you already work in the field, consider avoiding programs that require an internship.
Understand Your Expenses and Financing Options
Tuition rates for online marketing master’s degrees in our guide range from $565 to $1,402 per credit. Programs vary between 28 and 45 credits, so total tuition ranges from $16,950 to $48,780.
The National Center for Education Statistics reports that graduate school tuition and fees cost an average of $19,749 per year. This means an average two-year program totals nearly $40,000. In comparison, the degrees on our list vary drastically; some cost less than half of this average, while others cost quite a bit more.
Most students can’t afford to pay for a graduate degree out of pocket. Consider filling out the Free Application for Federal Student Aid to see if you qualify for financial aid opportunities like loans, grants, work-study or scholarships. Sometimes, you can access financial aid directly from your school or department through scholarships, grants and assistantships.
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