Business of Home

THE ROLE

As the Fractional Marketing Director focused on brand and digital marketing strategies, you are motivated and excited about providing the best content experience for customers that drive business growth. You will lead the company’s marketing initiatives, overseeing key areas such as strategy, brand voice, communication, brand websites, lead acquisition, e-mail, and social media marketing.

YOUR CAPABILITIES ARE:

-5 years + of relevant knowledge and experience marketing in the home furnishings, A&D, or luxury brand category

-Experience in a data driven digital first approach to B2B marketing

-In-depth knowledge of marketing principles, practices, and emerging trends.

-Strong leadership and team management skills.

-Excellent communication and interpersonal skills.

-Proficient in using marketing tools, analytics platforms, and customer relationship management (CRM) software, particularly HubSpot.

-Demonstrated ability to manage multiple projects and meet deadlines.

-Strategic thinker with a results-oriented mindset.

WHAT YOU WILL DO:

Responsible for creating compelling, creative marketing efforts that drive brand awareness and engagement across the entire marketing footprint, including print, brand websites, digital advertising, social media, SEO, email, PR, and trade shows.

Strategy Development, Brand Management, Digital Marketing, Hubspot Email Marketing and Marketing Automation, Campaign Planning and Execution, Marketing Contractor Management, Budgeting and ROI Analysis.

YOU WILL IDEALLY HAVE:

-5-10 years of experience in marketing, with a proven track record of digital marketing success in home furnishings.

-Strong leadership, team management, and coaching abilities, with the capability to motivate and inspire.

-Proven experience in developing and executing comprehensive marketing strategies and plans to achieve business objectives.

-Excellent strategic thinking, analytical, and problem-solving skills.

-Deep understanding of brand development and positioning, with the ability to create and maintain a consistent brand voice.

-Proficiency in digital marketing channels, including brand websites, email, and social media platforms.

Designerie is a leading multi-brand importer and distributor of European Designer-Focused Furniture. From a partnership founded in 2015, we have expanded into a community bringing together collections from iconic mid-century designers and world renowned contemporary creators, including exclusive distribution partnerships.

The company supports well-known and recognized retailers, online retailers, interior designers, and hospitality clients throughout the United States.

OUR CORE VALUES

We hire and evaluate employees based on their commitment and demonstration to these Core Values:

-Earn trust

-Be Proactive

-Be Approachable

-Solve Problems

-Always Improve

Brendan McCarthy

Managing Director

brendan@designerie.com