On the main stage, Hildegard Wortmann, Board Member for Sales and Marketing at AUDI AG, explained how Audi is advancing the digital transformation.
Transformation can only succeed with innovative strength and technologies.
What will help Audi here? A customer-centric, holistic ecosystem. All touchpoints need to be digitalized to that end, making it possible to offer customers a consistent and personalized brand experience. This will bring “Vorsprung durch Technik” to life.
Three launched services show what’s possible:
• Audi charge and explore: A route planner that turns charging time into a charging experience.
• Audi active coach: A personal vitality and mood coach for the journey.
• Audi Progress Circle: Where every click reveals a new unique brand encounter.
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