Consider Your Future Goals
What’s your goal with a marketing degree? Understanding your goals can help you find the right program. While every marketing program covers topics like consumer behavior and marketing research, some emphasize digital marketing, marketing management or data analytics more heavily.
Some programs incorporate more foundational business courses, while others offer more marketing classes. If you’re considering careers in other fields besides marketing, a broader business curriculum could be useful. You might also research minors and electives offered by each program to see what best matches your interests.
Understand Your Expenses and Financing Options
The cost of an online marketing degree depends on the program. While the most affordable programs on our list cost less than $50 per credit, others get as expensive as $500 per credit. That means the total tuition cost for a 120-credit bachelor’s degree might range from around $6,000 to more than $60,000. On top of tuition, you’ll also need to factor in fees and other expenses.
Online programs can be more affordable than in-person programs. The average annual cost of tuition and fees for a four-year college reached $17,250 in the 2021-22 academic year, according to the National Center for Education Statistics. That adds up to $69,000 for a four-year degree––and many online programs cost less.
If you choose an accredited institution, you’ll also qualify for financial aid from various resources. Make sure to fill out the FAFSA to learn more about your financing options. The FAFSA helps determine your eligibility for federal student aid, including work-study programs, loans and the Pell Grant. Many states and colleges also use the FAFSA to award loans, grants and scholarships.
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