CHIEF REVENUE OFFICER
Tiziana Di Gioia
Tiziana Di Gioia brings extensive international experience and strategic acumen to her role as Chief Revenue Officer at Formula E.
Her journey in motorsport began at Fiat Chrysler Automobiles (now Stellantis Group), where she held roles culminating in her tenure as Global Head of Fiat Brand Sponsorship until December 2011. Her work included prestigious projects such as the Winter Olympic Games and Valentino Rossi Yamaha Moto GP title sponsorship.
Venturing onto the international stage, Tiziana served as Head of Sports Marketing, EMEA for The North Face-VF Corporation in Lugano, Switzerland, and later as Global Head of Sports Marketing for La Martina Sagl.
Continuing her career, she assumed the role of Director, Sports Marketing EMEA, for Under Armour in Amsterdam from 2017 to 2020, leading brand sponsorships and marketing activations with figures such as Anthony Joshua and the Welsh Rugby Union.
Returning to Italy, Tiziana joined Ferrari as Director, Head of Global Partnership Revenues & Marketing, overseeing Formula 1 and other Ferrari sports platforms. She then became Chief Commercial Officer at Juventus FC, leading the global team responsible for all commercial revenues, including sponsorships, stadium, licensing, and broadcasters.
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