Mailchimp is our choice for the best email marketing software for beginners. With Mailchimp, you can send 10,000 monthly emails to up to 2,000 contacts. The free plan provides all of the key features you need to run an effective email marketing campaign. It is easy to use and includes plenty of customizable options, and you can access Mailchimp’s list-building and automation tools. However, the free version allows for only one audience, which means you’ll have to get creative with tags to segment your audience.
We found that Mailchimp makes it easy to scale up if your needs grow beyond the parameters of the free option. It offers multiple paid plans that can fit into nearly any business’s budget. Each paid plan includes multiple user accounts, an extensive knowledgebase, marketing automation, targeted and segmented lists, and analysis and testing features. We like that you can create and publish email campaigns, landing pages, pop-up forms, Google remarketing ads, and Facebook and Instagram ads on any plan.
The platform also features more than 75 email templates, SMS marketing integration, customized analytics and data reporting options, e-commerce automation functionalities and advanced segmentation capabilities.
Mailchimp also makes it easy for beginners with its AL-powered Email Content Generator. The tool enables customers to create marketing email campaigns with the assistance of GPT AI technology. It can assist in tasks like generating and optimizing content to save time and resources. It can help marketers create email campaigns based on industry and marketing intent—in addition to infusing brand voice. Additionally, Mailchimp rolled out Intuit Assist, an advanced AI tool designed to help users craft marketing plans and produce content via intuitive language prompts. Drawing on your brand’s identity, history and customer base, Intuit Assist delivers tailored advice, offers specialized suggestions and aids in content creation backed by in-depth insights, allowing users to fine-tune their tone, lengthen or shorten content or even request content rewrites. It effortlessly merges into the platform, eliminating the need for users to familiarize themselves with other software.
Mailchimp recently teamed up with Wix.com to boost its marketing tools. This partnership brings new features like the Buy with Prime option and AI-powered improvements to SMS messaging, providing Mailchimp users with more ways to tailor and automate their marketing campaigns. This collaboration makes it easy for users to share customer data between their Mailchimp and Wix accounts so they can create more personalized marketing campaigns based on up-to-date consumer behavior.
Even if you’ve never used an email marketing platform before, Mailchimp is extremely easy to learn and use. The dashboard is simple to understand and includes all of the features and tools you’ll need. Mailchimp’s email creator offers step-by-step directions, so it’s hard to miss a step even if you’re totally new to email marketing. We also like the drag-and-drop tools that make it simple to create emails and add pictures.
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