32 Best Social Media Posting and Scheduling Tools

Best Suited For: Established businesses ranging from mid to large-scale operations.

Pricing Overview: Undisclosed

Supported Social Platforms:

Brandwatch seamlessly integrates with a wide array of social networks, including Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, Reddit, and Tumblr.

Core Features and Benefits:

• Content Calendar and Campaign Planner: Recognizing the pivotal role of a content calendar in social media strategy, Brandwatch offers an intuitive interface that displays all scheduled content across various platforms. This tool not only facilitates planning and scheduling but also streamlines cross-posting, ensuring efficient content management. Their Campaign Planner further enhances collaboration, allowing teams to conceptualize, strategize, and execute campaigns cohesively.
• Versatile Media Support and Content Pool: Brandwatch’s “Content Pool” serves as a centralized media library, fostering organized content storage. For teams, the platform introduces role-based access, approval workflows, and an audit trail to maintain content quality and consistency. Collaboration is further enhanced with features like email notifications and shared notes.
• Agency Collaboration: Brandwatch extends its functionalities to agencies, ensuring smooth collaboration. It offers granular control over permissions, ensuring the right access levels for team members.
• Customizable Inbox: Users can tailor their inbox to their preferences, incorporating multiple feeds, labels, and filters. The platform also supports custom response templates, promoting efficiency in communication.
• Full Suite Features: Those opting for the Full Suite benefit from integrated advertising capabilities for Facebook and Instagram. The suite consolidates ad management, supports cross-channel advertising, and offers features like automated ROI tracking and real-time insights. Additionally, the suite encompasses a social listening tool, enabling brands to monitor trends, track sentiment, and gain insights from online conversations.

Strengths:

• Comprehensive Listening Tool: Brandwatch stands out for its unparalleled listening capabilities, offering a unified view of conversations across platforms and providing insights into public sentiment.
• Advanced Data Analysis: The platform boasts sophisticated charting and analysis tools, empowering businesses to delve deep into data and extract actionable insights.
• Dedicated Customer Support: Users consistently laud Brandwatch for its responsive and personalized customer support.
• Adaptable Dashboards: With over 25 components, Brandwatch’s dashboards are designed for flexibility, ensuring optimal data visualization.

Limitations:

• Contextual Understanding: Occasionally, the platform may misinterpret the context or categorization of words, potentially influencing the accuracy of insights.

Key Features at a Glance:

• Cross-channel inbox
• Granular access control
• Audience insights
• Automation capabilities
• Historical data access
• Customizable analytics interface

Best Suited For: Agencies, freelancers, startups, non-profit organizations, influencers, and individuals.

Pricing Overview: Loomly offers a range of pricing options, starting from $32 per month to $277 per month, tailored to cater to varying social account and user needs. A 15-day trial is available for those looking to explore the platform’s capabilities.

Supported Social Platforms: Loomly seamlessly integrates with a diverse range of social networks, including Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, TikTok, Snapchat, and Google Business Profile.

Core Features and Benefits:

• Calendar Workflows and Collaboration: Loomly introduces a structured calendar workflow, especially beneficial for teams with multiple collaborators. The default workflow stages include: Draft, Pending Approval, Requires Edits, Approved, Scheduled and Published.
• Streamlined Post Creation Process: Loomly simplifies content creation, allowing users to start posts from scratch or generate draft posts from RSS feeds. The platform supports base copy creation, which can then be tailored for specific social networks. For those looking to run paid campaigns on Facebook, Loomly facilitates audience customization and budget allocation directly within the platform.
• Managing Interactions and Social Mentions: Loomly’s interaction screen is a hub for managing comments, messages, and tracking social mentions through tagging, ensuring brands stay engaged and responsive.

Strengths:

• Automated Content Ideas: Loomly’s automated content idea generation ensures a steady stream of fresh content suggestions.
• Centralized Media Library: The platform offers a centralized media library, making content storage and retrieval efficient.
• Custom Channel Support: Loomly supports customization for various channels, ensuring content is tailored for optimal performance.
• Real-time Insights: Users can access real-time post performance insights, aiding in data-driven decision-making.

Limitations:

• Advanced Analytics: While Loomly provides real-time insights, users might need to integrate with third-party tools for in-depth analytics.

Key Features at a Glance:

• Automated content idea generation
• Centralized media library
• Custom channel support
• Real-time post performance insights

Best Suited For: Social Media Managers (SMMs), corporate marketing teams, and digital agencies.

Pricing Overview: Sendible offers a diverse range of pricing options tailored to different needs:

• Creator Plan at $25 per month, ideal for freelancers.
• Traction Plan at $76 per month, designed for startup agencies and brands.
• White Label at $270 per month, their most popular choice, suitable for growing agencies and brands.
• White Label+ specifically tailored for large teams and agencies.

Supported Social Platforms: Sendible boasts integration with a wide variety of social networks, including Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, and Google Business Profile.

Core Features and Benefits:

• Diverse Social Network Connectivity and Blog Integration: Sendible stands out with its ability to connect to virtually any social network and directly post to blogs. Its geo-targeting features allow brands to cater to specific audience segments, ensuring targeted content delivery.
• Publishing and Scheduling Capabilities: Sendible’s powerful compose box streamlines the process of planning, scheduling, and publishing content across multiple networks. Whether scheduling posts individually or in bulk, the platform offers flexibility. Its repeat feature ensures that top-performing content keeps profiles active. The shared publishing calendar provides a visual representation of scheduled content.
• Canva Integration for Enhanced Visual Content: Sendible’s integration with Canva empowers users to design compelling visual content, enhancing post performance.
• Comprehensive Dashboard Tools: Sendible’s dashboard encompasses tools related to publishing, collaboration, analytics, CRM, listening, and mobile, offering a holistic social media management experience.

Strengths:

• Campaign-Based Post Grouping: Sendible allows users to group posts based on campaigns, ensuring organized content delivery.
• Built-In Visual Editor: The platform’s integrated visual editor facilitates content customization, ensuring posts are tailored to the brand’s aesthetic.
• Content Sourcing: With RSS feeds and Google Alerts integration, Sendible ensures a steady stream of fresh content ideas.
• Automated Content Reports: Sendible’s automated reports provide insights into content performance, aiding in data-driven decision-making.

Limitations:

• Advanced Listening Tools: While Sendible offers listening capabilities, users might need third-party integrations for in-depth social listening and sentiment analysis.

Key Features at a Glance:

• Campaign-based post grouping
• Built-in visual editor
• Content sourcing through RSS feeds and Google Alerts
• Automated content reports
• Content approval workflows

Best Suited For: Businesses of all sizes, with a special emphasis on those leveraging Instagram and Pinterest for their marketing efforts.

Pricing Overview: Planoly offers a range of pricing options tailored to different needs:

• Starting at $11.25 per month for individual users, with scalable plans to accommodate growing business requirements.

Supported Social Platforms:

Planoly integrates with a diverse set of social networks, including Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

Core Features and Benefits:

• User-Friendly Interface with a Strong Mobile App: Founded by a jewelry brand in 2016, Planoly began as a visual planner for Instagram. It has since evolved, offering a suite of features for marketing across major social platforms. The underlying philosophy is to simplify social media marketing, integrating strategy with content scheduling.
• Advanced Analytics for Instagram and Pinterest: Planoly stands out with its robust analytics capabilities, especially for Instagram. It provides insights into optimal posting times based on your target audience’s activity, ensuring content reaches its intended audience effectively.
• Shoppable Posts and Engaging Content Creation: Planoly’s sellit feature transforms social media content into a shoppable storefront across platforms. For those looking to enhance their content, the StoriesEdit feature offers designer templates and stickers, enabling users to craft and customize engaging posts.

Strengths:

• Hashtag Recommendations: Planoly aids in maximizing content reach with its hashtag recommendation feature, ensuring posts gain optimal visibility.
• Caption Starters: To assist users in crafting compelling captions, Planoly offers caption starters, streamlining the content creation process.
• Weekly Trend Curation: Staying updated with current trends is crucial, and Planoly’s weekly trend curation ensures users are always in the loop.
• Collaboration Capabilities: Planoly fosters team and client collaboration, ensuring content strategies are cohesive and aligned.

Limitations:

• Limited Advanced Features for Other Platforms: While Planoly offers robust features for Instagram and Pinterest, users might find advanced features for other platforms slightly limited.

Key Features at a Glance:

• Hashtag recommendations
• Caption starters
• Weekly trend curation
• Team and client collaboration

Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands

Supported Networks:

Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, Google Business Profile, Google Analytics

Agorapulse lets you publish, engage, listen, report, and collaborate with your social networks. You can centrally post to all of your social accounts, with a queue or schedule ensuring your content is delivered at the best times. It allows you to re-queue or reschedule evergreen posts to easily optimize your social media post frequency. 

Agorapulse supports platform-specific social media content optimization, allowing you to tweak each post to take advantage of features specific to each social network. This makes it easier to optimize content performance and engagement ratings for each platform.

Pricing:

Agorapulse offers four-tier pricing: Standard, Professional, Advanced, and Custom, with plans starting from $49 per month and providing varying features and social profile limits

Key Features:

• Real-time collaboration
• Visual publishing calendar
• UTM tracking to measure campaign success
• Centralized asset library 

Best Suited For: Brands and Agencies seeking comprehensive social media management and analytics.

Pricing Overview: Iconosquare offers a tiered pricing structure tailored to diverse needs:

• Single Plan for standard features.
• Teams Plan for more comprehensive functionalities.
• Custom Plan for large-scale operations with extensive requirements.

Each plan is designed to cater to varying social profiles and team member limits, ensuring a fit for businesses of all sizes.

Supported Social Platforms: Iconosquare seamlessly integrates with major social networks, including Instagram, Facebook, Twitter, LinkedIn, and TikTok.

Core Features and Benefits:

• Advanced Scheduling Capabilities: Iconosquare’s scheduling tool allows users to plan posts in advance, either via desktop or the dedicated app. Features like saved captions, hashtag lists, scheduling the first comment, and cross-posting to multiple profiles enhance the scheduling experience. The drag-and-drop functionality ensures easy reordering of the feed.
• Efficient Content Scheduling: Streamlining the content creation process, Iconosquare enables users to pre-create captions and frequently used hashtag lists. This facilitates easy copy-pasting during content scheduling, ensuring consistency and efficiency.
• Effective Media Management: Iconosquare supports media uploads from various sources, including Dropbox, Google Drive, and OneDrive. Users can label, organize, and schedule posts using content from their media library. The platform also tags used images to prevent repetitive posting.
• In-Depth Social Analytics: While Iconosquare is renowned for its analytics, its expanded offerings now encompass multi-profile social management, ensuring brands have a holistic view of their social media performance.

Strengths:

• Content Calendar Sharing: Iconosquare’s content calendar sharing feature ensures collaborative content planning and execution.
• Built-In Visual Editor: The platform offers a built-in visual editor, allowing users to craft visually appealing posts without external tools.
• Advanced Audience Insights: Iconosquare provides in-depth audience insights, aiding in content strategy refinement.
• Competitor Benchmarking & Hashtag Tracking: Brands can monitor competitors and track hashtag performance, ensuring they stay ahead in the social media landscape.

Limitations:

• Limited Integration with Emerging Platforms: While Iconosquare supports major social platforms, it might have limited capabilities with newer or niche platforms.

Key Features at a Glance:

• Content calendar sharing
• Built-in visual editor
• Advanced audience insights
• Competitor benchmarking
• Hashtag tracking

Best Suited For: Both enterprises and small businesses looking to leverage AI-powered social media management.

Pricing Overview: Birdeye offers a tiered pricing structure to cater to diverse needs:

• Starter Plan at $299 per month.
• Dominate Plan at $449 per month. Both plans come with a range of features, and the platform offers options for annual discounts. Customizable add-ons like Referrals and Mass Texting are available to further tailor the service to specific requirements.

Supported Social Platforms: Birdeye integrates seamlessly with a variety of social networks, including Facebook, Instagram, LinkedIn, YouTube, X (formerly Twitter), and Google.

Core Features and Benefits:

1. AI-Powered Content Generation: Birdeye’s advanced AI capabilities simplify the content creation process, offering contextually relevant image suggestions. This ensures that each post is not only engaging but also resonates with specific audience segments.
2. Efficient Social Scheduling: Birdeye’s social scheduling tool epitomizes efficiency. Users can schedule multiple posts across different accounts and platforms concurrently. The visual calendar, which allows filtering by date, status, and channel, ensures that content delivery is strategic and aligns with audience engagement patterns.
3. Centralized Engagement Hub: With Birdeye, real-time engagement is at the forefront. Instant notifications about interactions on posts ensure that brands can respond promptly, fostering meaningful conversations and strengthening brand-audience relationships.
4. In-Depth Performance Analytics: Birdeye’s social reporting provides comprehensive analytics, shedding light on top-performing content, reach, engagement, and audience growth. These insights, which can be segmented by location or region, enable brands to fine-tune their social media strategies for optimal engagement.

Strengths:

• Multi-Location Management: Birdeye stands out with its ability to manage content and engagement across multiple locations, ensuring consistent brand messaging.
• Online Reputation Reviews: The platform offers tools to monitor and manage online reputation, crucial for brand image and trustworthiness.
• Sales Growth Referrals: Birdeye supports referral programs, aiding in sales growth and expanding the customer base.
• Detailed Engagement Analytics: The platform’s analytics delve deep into engagement metrics, providing actionable insights for strategy refinement.

Limitations:

• Limited Integration with Emerging Platforms: While Birdeye supports major social platforms, integration with emerging or niche platforms might be limited.

Key Features at a Glance:

• Multi-Location Management
• Online Reputation Reviews
• Sales Growth Referrals
• In-Depth Engagement Analytics

Best for: Franchise and Multi-Location Brands, Direct Sales Organizations, Marketing Agencies, Small Business Owners, Marketers

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, Pinterest

PromoRepublic offers a full-scale social media management software platform, with a range of plans catering to everyone from individuals to large businesses and agencies.

Automated Social Media Publishing and Scheduling

You can use PromoRepublic to automate your social media publishing and scheduling. You enter all your posts and visuals in one social media publishing calendar and schedule them in advance so they get posted automatically to multiple social media. 

Comprehensive Features and Tools

But they offer more than just scheduling posts. You have access to a 100,000 post ideas library and graphics editing tools. Not to mention the other features expected of social media management and planning software, such as analytics and reporting and smart posting using AI.

For firms wanting more, PromoRepublic offers two other products:

• Social Monitoring to manage your brand reputation and keep track of your social mentions
• Intelligent Ads to improve your social advertising campaigns

Pricing:

PromoRepublic offers plans starting at $49 per month for small businesses, $79 per month for agencies, and custom pricing for multi-location businesses. You can also go for a Solo plan starting at $108 per year.

Key Features:

• Preset brand styles 
• Smart time slots
• Content performance reports
• Social boosting
• Hyper-local social ads
• Social ad reporting

Best for: Agencies and teams

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, Google My Business

HeyOrca makes designing, scheduling, and publishing your social media posts easy. Getting started is just as straightforward and it offers various videos and guides to help with the onboarding process. 

User-Friendly Interface and Calendars

Its user-friendly interface focuses a lot on calendars which help you to visualize all your scheduled posts and quickly identify on which days you might have insufficient content planned. 

Ideal for Social Media Marketing Agencies

It’s an attractive option, especially for social media marketing agencies and is trusted and loved by more than 10,000 social media managers across the globe. As a matter of fact, one of the reasons why it was launched in the first place was to fill the gap in the market for a solid tool that creative agencies could use for content creation and collaboration. 

Features for Effective Agency Management

It, for example, includes multiple social calendars allowing you to separate different clients. Another useful feature for agencies is its content and media libraries where you can manage your posts and media assets. 

Then, after you and the rest of your team have exchanged feedback (which can be done directly on the posts) and you’re ready to present your ideas to your clients, the final approval phase is just as seamless. Instead of having to send emails back and forth, clients can approve or reject a post directly in the platform. 

All in all, HeyOrca is a solid solution for scheduling and much more. While it’s mostly aimed at agencies, brands looking for a social media platform to use in-house will also find its features helpful and intuitive. 

Pricing:

HeyOrca offers a free plan that allows a limited number of scheduled posts. The Basic plan starts from $59 per month, which unlocks unlimited scheduled posts.

Key Features:

• Channel-wise post customization
• Visual social media reports
• Customizable engagement filters
• AI caption writer
• Optimal post time recommendation
• AI-powered responses
• Client-specific inboxes

Best for: SMM-specialists, Bloggers, Freelancers, Small and Medium-sized Businesses, Big Business, Agencies

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, TikTok, Tumblr, WordPress, Telegram, Vkontakte, Odnoklassniki, Pinterest, Medium

Onlypult markets itself as being the one platform for brands, agencies, and businesses to work with social media. It actually offers more than that, letting you work with images and videos and post to social media, blogs, and messengers. The list of apps you can schedule to is one of the largest we have seen and includes Russian platforms such as Vkontakte and Odnoklassniki.

Versatile Scheduling and Post Management

.Onlypult’s scheduling allows you to create multiple social posts and set days and times for them to be pushed through to your social channels. You can even schedule carousel posts and Stories. 

In addition, you can set posts to auto-delete at a scheduled time, so you don’t have to worry about promotional links and codes floating around on the web or people querying old posts and asking for special discounts.

Efficient Content Creation and Management

Usefully, you can multipost with Onlypult. You can create copy and apply it to multiple posts using different images. Like most of these social media scheduling tools, Onlypult provides you with a content calendar to help you keep tabs on what’s happening and when your content will be published. It is clean and easy to use.

Powerful Tools: Builder and Monitoring

Onlypult includes limited access to two other tools at all plan levels, Builder and Monitoring. Builder helps you create a micro landing page in a few minutes with a convenient visual builder. Monitoring tracks mentions of your competitors, partners, or buyers. You can use Monitoring to find discussions related to your brand to help you make the right decisions.

Pricing:

Onlypult offers four plans (Start, SMM, Agency, and Pro) with various features, including image and video editors, multiple accounts, hashtags, planner, calendar, and auto post deletion. Prices start from $17.50 per month.

Key Features:

• Advanced visual editor
• Watermarking
• Hashtag library
• Post template customization
• Optimal post time recommendation on Instagram

Best for: Small businesses, e-commerce, agencies, marketers, digital influencers

Supported Networks:

Facebook, Instagram, LinkedIn, TikTok, Google My Business

In the decade that they’ve been in business, NapoleonCat has built an impressive client list that includes brands like the World Wildlife Foundation, Avon, and Allianz. One of their claims to fame is that they can help social media marketing teams to win back up to 70% of their time and energy. Even if this is not the case, just looking and interacting with its beautiful platform will make work feel less of a chore. 

Competitor Monitoring and Custom Permissions

All in all, it’s easy to use and set up. One feature that deserves a special mention is that when you set up your social media accounts after signing up, it also gives you the option to keep tabs on your competitors. You just type in the competitor’s social media account name and add it to your watch list. 

You can also set it up so that each team member gets assigned specific permission. This is useful if you want to control who may create content.

Multi-platform Posting and Performance Analytics

With regards to posting and scheduling specifically, you can use it for scheduling posts simultaneously across multiple social networks via a single dashboard. It also generates post previews as you create them, which is more useful than it sounds. Then, after your content has been posted, you can use its performance analytics to monitor your reach, engagement, click-throughs, and social shares. 

Pricing:

While its list of features is pretty much the same as other social media tools, its approach to pricing is different and a lot more flexible. Unlike the majority of tools, NapoleonCat actually lets you select the number of social media profiles and users, making it an ideal tool for smaller teams. The most basic plan for individual users starts at $27 and lets you manage up to 3 social profiles.

Key Features:

• Platform-specific customizations
• First comment scheduling for Instagram
• Optimal post time recommendation
• Auto-moderation for Facebook and Instagram
• Social CRM for enhanced customer interactions

Best for: Any project and business

Supported Networks:

Monday.com focuses on content planning and doesn’t offer support for specific social networks.

Monday.com is different from most of the social media scheduling tools included in this post in that it doesn’t specifically target social media posting and scheduling. In fact, many businesses use Monday.com for things other than social media. Its primary focus is on improving the efficiency and workflow of your teams. However, this makes it ideal for those wanting to create a logical workflow to manage their social media accounts.

The Power of Boards

Boards are the heart of Monday.com. It uses boards as fully customizable tables to manage your projects and everyday work. You build boards to represent your workflow, which makes it easier to organize any projects and activities your team does.

Social Media Management Template and Workflow

Monday.com includes numerous templates to give you a starting point and has one specifically designed for social media management. This template builds two boards:

• Campaign Ideas and Requests
• Campaign Progress and Status

Collaborative Campaign Planning

Members of your team can make suggestions for upcoming social media posts in the Campaign Ideas and Requests board. You then use it to create an efficient and standardized workflow for your social media campaigns.

The Campaign Progress and Status board focuses more on specific campaigns. It shows Upcoming Campaigns, Live Campaigns, Completed, and Stuck. The two boards join, so when you approve a campaign on the Campaign Ideas and Requests board, it automatically populates the Upcoming Campaigns section on the Campaign Progress and Status board.

Automation and Integration Features

You can include Automations and Integrations on your boards. Automations are rules based on some action that occurs within the site. Integrations are where your Monday.com boards interact with some other software platform.

Pricing:

Monday.com offers multiple paid plans, starting at $8 per user per month for Basic (5GB storage) up to Pro at $16 per user per month, and an Enterprise plan with custom pricing, each plan with increasing features and an 18% annual plan discount.

Key Features:

• Custom notifications to stay on track
• Campaign timeline tracking
• Centralized Work OS for increased visibility

Best for: Businesses, agencies, and freelancers

Supported Networks:

Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok

Adobe Express Content Scheduler, previously ContentCal, is the ultimate content calendar and social media scheduling platform that helps thousands of individuals, businesses, and agencies with their content planning and social media.

Customizing Visual Content and Draft Management

Content creators can use the application to design visual content by modifying the layout and adding a header color and personalized logo. Additionally, you can create and store posts as drafts for your team to review before publishing.

Pricing:

Adobe Express Content Scheduler is free to use for up to two scheduled posts every calendar month. You can unlock unlimited post scheduling with a Premium plan of $9.99 per month.

Key Features:

• Access to 195+ million royalty-free collection of Adobe Stock photos, videos, and music
• Customizable social media templates
• Easy drag-and-drop editor
• Background remover
• Preset image effects

Best for: Brands and organizations of all sizes

Supported Networks:

Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, TikTok, Google Business Profile

Sprout Social is an all-in-one social media posting/scheduling tool. It allows you to both schedule and post across multiple networks. Marketing teams can use it for collaboration, with user-level permissions providing specific access to marketing managers, writers, and everyone in between to contribute to a social media calendar.

Sprout Social’s calendar feature provides a team with a bird’s eye view of what’s being published and promoted on a daily basis.

The package also includes a variety of social media analytics so you can see how well different pieces of content perform.

Pricing:

Plans range from $249 to $499 per month, after a free 30-day trial.

Key Features:

• Centralized social inbox
• Optimal post time recommendation
• Brand-relevant content suggestions
• Message approval workflows
• Link in bio tool
• URL tracking

Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses

Supported Networks:

Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Google Business Profile, Mastodon

As its name indicates, Buffer allows you to build up a selection of relevant posts you want to share. You can then build automated social media campaigns by scheduling these to go out at more suitable, appropriate times for your audience.

It allows you to customize your messages for each social network.  The Buffer mobile app and the web browser extension make it easy to add webpage links, titles, and images quickly to your Buffer schedule.

It suggests the most suitable times for you to post to each of your networks. Buffer also provides analytics showing how successful your posts were.

Pricing:

Buffer operates a freemium model, where you can schedule 10 social updates for free, or with a paid plan you can undertake unlimited scheduling. This gives ample opportunity for a beginner to learn whether social media automation is likely to be of value to them.

Key Features:

• Hashtag suggestions
• Automated reports
• Permission levels and approval flows
• Buffer AI Assistant
• UTM builder

Best for: Small businesses

Supported Networks:

Twitter (or X)

If your only social scheduling needs are for Twitter, then X Pro (formerly known as TweetDeck) could be ideal for you. It allows you to schedule tweets across multiple Twitter or X accounts. Although the previous version was free, this social media scheduling tool has since been made accessible only through a paid X Premium subscription.

It includes a comprehensive dashboard allowing you to see the Tweets in an account’s Home feed, your Notifications, Messages, Activity, and Mentions. You can also add columns showing other items, such as Lists, Collections, Likes, Followers, Scheduled Posts, and more. 

X Pro lets you make alterations to a scheduled Tweet before it’s published so you can fine-tune every post before it goes live. You can also quickly add images, GIFs, and polls to create highly engaging Tweets.

Pricing:

Access to X Pro comes with an X Premium subscription starting at $8 per month on web.

Key Features:

• Content inspiration from Trending tab 
• Team collaboration
• Advanced search
• Video docking

Best for: Businesses of all sizes

Supported Networks:

Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Google Business Profile

MeetEdgar offers most of the usual tools for automatically publishing content across a range of social media platforms. Technically the tool is called Edgar – and the webpage/app is where you “meet” Edgar.

You can use it to queue as much content as possible with minimal involvement on your part. It lets you create multiple categories for different types of content, such as blog posts, promotional materials, quotes, and questions. You use the social media calendar to add post categories at set times you want them to go out.

It makes reposting evergreen content particularly easy. Edgar recycles your updates over time, so your posts don’t go to waste after their initial publishing. As Edgar automatically re-shares your content over time, it becomes visible to more people and different audiences, without you doing any extra work.

Pricing:

MeetEdgar offers two plans: Eddie Monthly Plan ($ 29.99 per month) and Edgar Monthly Plan ($ 49.99 per month).

Key Features:

• Content A/B testing
• Real-time performance metrics
• Weekly automation time slots
• Auto-generated content variations

Best for: Professional marketers, marketing teams, and marketing agencies

Supported Networks:

Facebook, Instagram, Pinterest, LinkedIn

CoSchedule provides a way for you to schedule and organize your marketing. For a solopreneur or influencer, this may just involve coordinating your blog and social posts. If you are a business, you may have other marketing activities that need to be centrally organized. It even allows agencies to organize all of their projects for every client.

Social media scheduling, therefore, is just one part of CoSchedule’s offering. You can efficiently manage and publish all your blog content and social promotion in one place. 

You can create a standalone social campaign or add a social campaign to any project. Your promotion can live in the same area as your planning, so your whole team is on the same wavelength.

Pricing:

CoSchedule offers a free basic calendar, which allows up to 15 scheduled social media messages for up to two social profiles. Paid plans start at $19 per month and offer unlimited social media publishing.

Key Features:

• AI Social Assistant
• Social media automation
• Recurring tasks and events
• Optimal post time recommendation

Best for: Small to medium-sized businesses

Supported Networks:

Facebook, Instagram, LinkedIn, Twitter, YouTube

Levuro takes center stage as a versatile social media management tool, providing key features such as post scheduling, streamlined social media planning, and comprehensive analytics. With Levuro, it’s easier than ever to schedule your social media posts ahead of time, allowing you to maintain a consistent posting routine while freeing up precious time for other aspects of your life or business.

Streamlined Social Media Planning with Editorial Calendar

Notably, the tool’s editorial planning function presents a user-friendly calendar view, which simplifies your social media strategy. It permits you to organize and rearrange your planned posts with a simple drag and drop mechanism, while also providing the option to switch between list view and calendar view as per your preference.

Efficient Post Scheduling

To optimize your productivity, Levuro allows you to schedule content for leading social networks. This functionality supports bulk scheduling, enabling you to focus on other tasks without the need to manually post content daily.

Pricing:

Levuro offers four plans ranging from the ‘Starter’ plan at €14 per month to the ‘Enterprise’ plan with price available on request.

Key Features:

• Instagram grid preview
• Link preview
• Custom video thumbnails
• Post insights
• Easy image cropping

Best for: Enterprises, midmarket and small businesses

Supported Networks:

Facebook, Instagram, Pinterest

Tailwind focuses on assisting you with your visual marketing. It describes itself as being “your end-to-end solution for winning on Pinterest and Instagram.” It is an all-in-one tool that allows you to discover content, schedule posts, monitor conversations, amplify reach, and analyze results.

It features drag-and-drop functionality that makes it easy for marketers to upload, tag and publish their Pinterest and Instagram posts in bulk. Users can shuffle their post queue to ensure that they keep variety in their posts.

You can also use Tailwind to automatically recommend the times for you to pin / post your content. Tailwind bases these suggestions on when your audience is most active on the relevant platform.

Pricing:

Tailwind offers three very different pricing plans along with a basic free plan that comes with a few essential features. Bloggers and small businesses with fewer than 25 employees can use their Pro plan at $19.99 per month. Larger brands need to jump to the higher-speed Advanced plan at $39.99 per month. There is also a plan for Enterprises.

Key Features:

• AI copy generator
• Easy design generation
• Automatic branded designs
• Shoppable feed
• Hashtag generator

Best for: Social Media Managers, agencies, brands, individuals, enterprises and startups

Supported Networks:

Facebook, Instagram, LinkedIn, Twitter, Pinterest

Crowdfire lets you post to virtually every major social network, as well as sharing material from a large selection of blogging platforms, online shops, and video sites, including YouTube and Twitch.

Content Curation and AI-powered Recommendations

It puts a lot of emphasis on content curation. You tell Crowdfire the topics that interest you, and it provides content suggestions from a wide range of sources, including your own YouTube and RSS feeds. You can easily share these or help Crowdfire’s AI by telling it you aren’t interested in a particular content source.

Optimal Time Scheduling and Queue Management

Crowdfire keeps a queue of content and schedules your posts to go out at the optimal times for your audience. You can set these times yourself if you prefer, however. Crowdfire gives you the option to set your best times manually, network by network, and day by day. You have a Queue Meter that indicates the number of posts you have yet to make for the next week.

Pricing:

Crowdfire offers four plans, ranging from a limited free plan (effectively for testing Corwdfire’s capabilities), through to the $99.99 per month VIP plan that showcases all Crowdfire offers.

Although social sharing is at the heart of Crowdfire, the higher plans also offer competitor analysis, Mentions (social listening), and more advanced analytics that allow you to build custom reports, focusing on your preferred metrics.

Key Features:

• Hashtag recommendations
• Platform-specific content customization
• Queue meter to track social media post frequency

Best for: Busy professionals and curious minds

Supported Networks:

Facebook, Twitter, LinkedIn, Mastodon

Feedly is a robust feed reader that aggregates information from around the web into one convenient place. You can use it to view updates on any topic you’re interested in, whether they come from the news, blogs, social media posts, RSS feeds, or other sources.

It lets you categorize the blogs you follow into feeds so you can easily group similar topics together. When you have content in one feed, you can view everything from that feed and ignore the other, less relevant feeds. 

The best part about Feedly is that you can use it to share social media content using the Buffer integration. This lets you feed content directly to your Buffer account and schedule social media posts to automatically publish at a later date. It’s nice to no longer have to stress about finding 3rd party content to share on your social platforms and not have to scour through a million different websites when you’re ready to schedule.

Pricing:

Feedly offers Pro, Pro+, and Enterprise plans with diverse features and pricing to suit individual reading needs or advanced industry intelligence. The most basic Pro plan starts at $6 per month.

Key Features:

• Prioritization filters
• AI-powered noise filtering
• Easy text clipping
• Twitter postfix customization

Best for: Agencies, brands, freelancers, or businesses of any size

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest, Snapchat, Threads, Google Business Profile

Sked Social is an all-in-one visual marketing platform for businesses, brands, and agencies to create, store, find, and use their social media marketing content online – whilst collaborating with staff and partners. If you’re looking for social media management software that saves time and increases ROI, then Sked is the one thing you need. 

The platform provides you with powerful tools to help create visual marketing masterpieces that connect with your audience on an emotional level. From the social media post creator to the photo editor and Instagram tagging features, you have everything you need to capture leads and sales. 

With Sked, you can write unique descriptions and hashtags you want to appear within the first comment of your Instagram posts – keeping your main captions clutter-free and professional. Sked was designed from the ground up to help you visually plan your social media content, giving you an unfair advantage over your competitors.

From the social media calendar, hashtag manager, and visual feed planning features, Sked ensures you leave no stone unturned before you hit “publish”. With Sked’s hashtag manager, you can create and save hashtags and Instagram username mentions to be used in your social media posts. This will save you a lot of time, as you won’t have to type out your most effective hashtags every time you post.

Pricing:

The platform offers pricing plans for individuals, teams, and large companies, with various features and support tailored to their needs. The “Fundamentals” plan starts at $30 per month.

Key Features:

• Custom approval workflows
• Link in bio tool
• Advanced analytics insights
• Optimal post time recommendation
• Auto-publish with Link Stickers

Best for: Businesses and agencies

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, Mastodon

Zoho Social is a social media management tool that helps businesses and agencies grow their presence on social media. The platform allows businesses and other organizations to reach the right audience at the right time and engage them with the right messages.

Users can easily manage multiple social media accounts and schedule posts. Your social media team can also collaborate via multiple accounts using the same standardized dashboard. Zoho Social helps you track marketing revenue over social media as well.

With Zoho Social, you can publish relevant content to your target audience more effectively. You can make informed publishing decisions using data analyzed by the platform’s prediction engine. You will be able to engage your audience better and listen to their sentiments in real-time, enabling you to initiate a more engaging interaction.

Businesses will get to know the pulse of the market and the sentiments surrounding their products, services, and brands. This data is all accessible via reports that can be shared with your social media team, other departments, or senior executives. Zoho Social works great with leading social networks. Furthermore, it is best used in an integrated way with Zoho CRM and other modules in the complete Zoho Suite.

Pricing:

Price starts at $15 per month for business users. For agencies, plans start at $320/month. 

Key Features:

• Optimal post time suggestion
• Retweet scheduling
• Evergreen content recycling
• Bulk scheduling capability
• AI-powered idea generation

Best for: Businesses of all sizes

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile

SocialBee has made it possible to focus more on content and less on scheduling. SocialBee is a social media management tool focused on scheduling posts to various social networks and analyzing your performance after. 

Efficient Social Media Management

SocialBee comes with its own mobile application for social media management on the go. It lets you assign posts into categories, making it easier to schedule different types of posts, rather than granularly set them. However, you can still set them individually if needed. As setting posting schedules is a tedious affair, this feature is a huge timesaver. 

SocialBee notifies you if you run out of scheduled posts or if something goes wrong. It allows you to study your competitors’ followers on Twitter and recommends potential good ones. You can then reach out to them to build an active audience.

Integration

While most other social media management tools integrate with bitly and roll out their own link shortening service, SocialBee integrates with a host of link shorteners. This includes Rocketlink, Replug, Switchy, and Rebrandly, among others.

Pricing:

SocialBee is affordable. Compared to Hootsuite, Sprout Social, and Sendible, SocialBee’s plans are reasonable and well within the budget of solopreneurs and large digital agencies alike. Pricing for businesses starts at $29 per month while agency plans start at $179 per month. This pricing allows you to scale your business, instead of keeping your team small due to ongoing software costs. 

Key Features:

• Built-in Canva editor
• Automatic hashtag generation
• AI-generated captions and images
• Best platform suggestions
• Automated post recycling

Best for: Small and Medium Businesses

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile

e-clincher is a social media management platform catering to a wide range of social networks. It also has integrations to cloud storage platforms like Dropbox and Google Drive and creativity apps like Canva. 

Scheduling and Publishing

e-clincher has a real strength with its social media posting and scheduling tool. The Visual Calendar lets you schedule posts by choosing dates and times. You can then drag and drop anything you have planned from one date and time to another, rather than editing each entry and having to type in the information.

A significant reason for eclincher’s success is the quality of its support. It offers 24/7 live support, even at its lowest tiered subscription.

Pricing:

e-clincher has different subscription levels offering increasingly expanded features—however, only a handful of features are missing from the lowest tier (Basic), which starts at $65 per month. The differences between each level generally reflect how much you can use a feature, e.g., the number of users, social profiles, brands, suggested content feeds, and the like. The Basic plan also lacks much of the analytics available at the higher tiers. 

Key Features:

• Channel-wise post customization
• Unified smart inbox
• Evergreen content recycling
• Free media libraries
• Content curation and suggestion

Best for: Social media users

Supported Networks:

Facebook, Twitter, LinkedIn, Discord, Bluesky, Mastodon, Tumblr

Socialoomph provides some excellent scheduling and queuing power but is less user-friendly than most of the competition. As a result, it is particularly suitable for social media managers with above-average computing and coding skills.

Connecting Facebook and LinkedIn accounts to Socialoomph can be a mission. You effectively have to write a Facebook (or LinkedIn) application and have it approved by a development team at the relevant social network. However, connecting to Twitter is much easier and is as automated as many of the other social scheduling managers.

Socialoomph also has one notable omission from its scheduling roster – there is no mention of Instagram. On the other hand, you can use it to schedule many lesser-catered-for channels and blogs. You can even use webhooks to automatically create social and blog posts from services such as IFTTT.

If you run social accounts for clients, you can smoothly run everything from one account, yet can also partition each clients’ accounts if you prefer. You can easily ensure that the right team members receive the correct privileges for each social account.

Socialoomph uses queues well. You have multiple ways to automatically fill up “never-go-dry” queues for each social account. 

Pricing:

The Personal Suite is free to use. You can unlock more features with the Advanced Suite starting at $15 per month. 

Key Features:

• AI-generated social posts
• Self-destructing posts
• Post tagging for better organization
• Bulk uploading

Best for: Digital marketing agencies and SMBs

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile

SocialPilot’s interface is simple, clean, and very organized. For example, you can sort each account into relevant groups (by channel, by client, etc.) This makes posting to multiple channels particularly easy, as you set up a group of social channels that you regularly post to together. Then, just select the group, and your post will go where you want it to. 

Instagram Direct Publishing and Post Scheduling

The platform supports Instagram Direct Publishing, which simplifies your social media publishing efforts. You can manage multiple accounts and directly publish posts on all of them. You can also schedule and publish the first comment along with all your Instagram posts. In addition, you can add hashtags in your first comment to give your post a broad reach without distracting people from the message you want to convey. 

Schedule Multiple Videos on TikTok

SocialPilot also now lets you create and schedule multiple videos on TikTok. You can seamlessly schedule videos for multiple TikTok accounts by setting up an individual posting schedule.

Pricing:

SocialPilot offers plans ranging from Professional at $25.50 per month for individual users. Agency plans start at $85 per month.

SocialPilot has an advantage over many other social media scheduling tools because it lets you sign up more social media accounts at each pricing tier. With the lowest level Professional plan, you can sign up 10 social accounts, and agencies can sign up 30 accounts or 50 accounts using the Agency+ plan. SocialPilot stresses that this should enable you to post all your updates without ever worrying about running out of limits.

Key Features:

• Bulk scheduling (up to 500 posts)
• AI content creation
• Evergreen content recycling
• Roles and permissions
• Real-time approval notifications

Best for: Small-Business

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile

Post Planner is a web and mobile app that helps marketers manage social media campaigns, integrating well with leading social networks. Post Planner’s advantage is its user-friendliness. Its features are meant to fulfill five goals: connect, curate, compose, schedule, and analyze.

Let’s discuss connect first. With Post Planner, you can link all social media accounts in one tool. That means all data and content for all profiles are accessible in this app. With its curating feature, you can check for content trends and other insights from around 60 million pages on Facebook, 200 million Twitter profiles, and 2.5 million Reddit subreddits. You can customize and create a single stream of content from your chosen industry experts and/or competitors. 

Post Planner also features streamlined composing, reviewing, scheduling, and posting tools that make it easy to optimize content management. You pick and design images, videos, GIFs, status updates, and links you want to publish. It’s possible to create a month’s worth of social media content in a matter of hours when you use this app. 

Post Planner calculates the best time slot for posting your content. For international brands, one of the trickiest things is adjusting to different time zones. But Post Planner has an auto-time conversion tool that creates a uniform time slot for your posts wherever your audience is in the world. So all your 11:00 am posts will appear at that exact time regardless of the time zone. 

Lastly, Post Planner has a dashboard where you can generate analytics reports and see how well certain posts are performing against your set metrics. 

Pricing:

Plans start at $9 per month.

Key Features:

• Evergreen content recycling
• Stock media library
• Built-in image editor
• Post performance analysis

Best for: B2B marketing teams and content agencies

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, TikTok, Google Business Profile

StoryChief is a content marketing planner that combines SEO with planning and scheduling convenience. Unlike other social media scheduling tools with more convoluted interfaces, StoryChief has a simpler dashboard.

Streamlined Content Planning and Copywriting

The app simplifies content planning, specifically the copywriting aspect, with its intuitive interface. For each blog or social media draft, you have approval flows, commenting sections, and editorial briefs, which can all help organize your team’s inputs. It eliminates going back and forth for clarifications among team members.

When it comes to publishing, StoryChief can automatically schedule and share SEO-guided blog posts on your website. You can control which social media channels they’ll be posted on and when they’ll be posted. Social media posts, events, and blog posts are all placed on a calendar and can be launched on autopilot.

Versatile Media Editing Features

StoryChief has a varied built-in media editing software where you can edit text and photos, recolor, resize, and put overlays. Its smart cropping feature keeps your social media posts auto-cropped to suit different social media platforms. 

Seamless Content Management and Integration

Content integrations with platforms like Google Drive, Dropbox, Cloudinary, Bynder, and Canto simplify your content management. While StoryChief mostly focuses on content-based features, it doesn’t neglect to provide users with accurate data analytics. With the app, you can review the performance of posts, tweak and repost content, and monitor your audience interactions in real-time.

Pricing:

Plans start at $40 per month for individual access to the social media calendar. You can unlock the entire content marketing suite starting at $80 per month.

Key Features:

• Dedicated client workspaces
• Platform-specific content optimization
• Employee advocacy tools
• AI-powered content creation

Best for: Businesses of all sizes

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok

Later lets you post to a variety of social networks, but its main emphasis is on Instagram. Unlike many social media posting and scheduling tools, you begin a post in Later with an image, rather than with text. You upload the image to Later and then create the accompanying caption.

It can initially be challenging to set up Later so that it posts directly to Instagram (thanks to Instagram’s revamped API). Still, once you have changed your Instagram account to either a Business or Creator account, the process becomes easy.

At the heart of Later, you have a Media Library. Images uploaded to your Media Library emain available for future posts so it’s easy to reuse content whenever you need. You can add notes and labels to your media items and add a star to any image you wish to highlight.

You can also upload and share videos if you have one of Later’s paid plans. Later also helps you to upload and create Stories.

With Later’s Quick Schedule, you can drag and drop posts into time slots in your schedule. This is Later’s equivalent of a queue. Later populates your next available time slot with your media content.

Pricing:

Plans start at $20.83 per month for individual users. If you have one of Later’s business plans, you have access to Conversations. Conversations allow you to manage your Instagram comments directly inside Later.

Key Features:

• Optimal post time recommendation
• Feed previews
• Instagram hashtag suggestions
• Link in bio tool
• Automated caption generator

Best for: Small, Medium, and Large Businesses

Supported Networks:

Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok

Hootsuite is one of the most popular tools for social media scheduling, and for several reasons.

Multi-Network Management and Customizable Dashboard

One is that it enables you to have and manage multiple profiles across leading social media networks in columns. It also supports WordPress. The intuitive dashboard is fairly easy to navigate, although you may be overwhelmed at first with the number of data present. The good thing is you can customize what info will appear for each account. 

Scheduling, Customer Conversations, and Real-Time Analytics

Hootsuite can schedule multiple posts, keep track of customer conversations, manage and review organic content, and provide real-time analytics. With this app, you can check out a user’s social data with a click and identify social searches, keywords, and other useful data for your custom stream. 

Integration and Video-First Support

Hootsuite integrates with Dropbox, Google Drive, and Microsoft OneDrive. If you’re in a large team, the app supports convenient, collaborative posting and workflow because each member can access digital assets easily. They’ve also introduced a better video-first support to optimize video content for your social media posts. 

Analytics and Reporting with Limitations

For analytics, while Hootsuite has one of the most sophisticated analytics and report generation out there, it limits some of the important templates for pricier plans. For example, team productivity reporting and Facebook Aggregate are only available on the Enterprise Plan. 

Pricing:

The main drawback for Hootsuite is the price, which may be too steep for small businesses. But for a larger company with a bigger team, this is a worthwhile, sophisticated tool. Price starts at $99 per month.

Key Features:

• Trend monitoring for content inspiration
• Optimal post time recommendation
• Roles and permissions
• Unified inbox
• Link in bio tool
• Automated link tracking
• Social ad reporting