Coca-Cola’s Sonia Sethi To Unlock the Holy Grail of Holistic E-commerce

Sethi is the VP of digital commerce and emerging channels at Coca-Cola, leading the company’s North America operating unit into accelerated growth by maximizing digital commerce as a growth lever. As part of this, she builds talent, develops retail growth strategy, operates with excellence, and delivers lasting business impact. She is responsible for pure-play e-commerce, omnichannel, alternative routes to market for their nutrition powerhouse brands and emerging spaces such as Naturals and the Topo Chico brand. She is also accountable for customer relationships, end-to-end P&L, building digital capabilities, and retail media excellence.