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CampaignMonitor studied over 30 billion emails to collect data and found that Mondays had the highest open rates and Tuesdays had the highest click-through rates.

This gives you a starting point for your own campaigns. You’ll want to test the days with emails sent on other days as well and compare your open rates. You’ll also want to take note of your unsubscribe rates. You need to find that delicate balance of opens vs. unsubscribes. You’ll also want to keep in mind who your subscribers are.

For example, you might have a list of retired individuals who spend their days visiting with friends and playing pickleball. Sending them an email in the morning might not be effective because they aren’t in a place to respond to it. You’d be better off sending them a message in the early evening when they check their messages before they turn in for the night. The best time will depend on the customer personas that you have. Getting the time right might require some testing and noting when your open rates are the best.

Another study done by Omnisend that analyzed more than 2 billion emails showed that there is little difference between emails sent on Tuesday, Wednesday and Thursday. Open rates on Tuesday were 11.36%, just 0.03% higher than Wednesday’s open rate of 11.33% and just 0.07% higher than Thursday’s figure of 11.29%.

Additionally, Omnisend determined that while Tuesday is the best for open rates, Fridays are best for clicks and conversions. Obviously, you want to close deals, so knowing when the best conversion rate is important. Test different days to see what works best for your company and email list.

Which Is the Best Time of Day To Send Marketing Emails?

Just as there is a good day to send emails, there is also a best time to send them. As mentioned earlier, knowing your target audience is the first step. If you time it right, you can increase your chances of the email getting opened and the message being well received.

Omnisend’s study looked at emails sent throughout the day. It noted that the highest open rate was at 8 p.m. with a 59.46% open rate. This was followed by 2 p.m. when the open rate was 45.39%. Late at night was also good, with an 11 p.m. open rate of 40.66%. What was interesting about this study is that it was these hours in particular and not the hours immediately surrounding them that were the best.

Similarly, a HubSpot report from 2023 surveyed over 150 marketers who said their highest engagement for emails was between 9 a.m. and 12 p.m. and 12 p.m. and 3 p.m.

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شركة النمر هي شركة متخصصة في تصميم وادارة المواقع الالكترونية والارشفة وكتابة المحتوى والتسويق الالكتروني وتقدم العديد من خدمات حلول المواقع الالكترونية والتطبيقات وهي شركة رسمية ومسجلة منذ عام 2015.

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